Total read time: 2 Minutes 30 Seconds
The Ultimate Principles of Effective App Store Descriptions? Is a short series of posts on
The iPhone Development Blog dealing with the best ways you can write your app description once its in the app store.
Rule 1: Social Proof
What is Social Proof?:
Social proof - the boy band effect - is one of the most fundamental principles in human psychology. In a nutshell, we are social beings so if others want something we're more likely to want same thing. On the other hand if others don't want something we're less likely to want it - just ask your nephew.. Why have you got an iPhone? Because everyone has one.
Other than the obvious reasons such as it saves us researching into the product, looking to others for review is deeply hard wired evolutionary in the human psyche, so even the naysayers who say they don't care what others are doing are effected by this principle.
How to apply this principle:
1) Get your family and friends to write a review for the app.
This is crucial, the app store is filled with tons of crappy apps, and an app with no reviews is just as bad as an app with bad reviews.
Example of good social proof.
“Brilliant. 5 Stars -
Gizmodo.com” at the beginning of a description sets the tone nicely for any description. Even if its a 'randomblog.com' the '.com' is authoritative and people it will have the same effect.
What next?
Rule 2 coming soon so stay tuned...
For more posts like these head over to the blog section of
The iPhone App Development
The Ultimate Principles of Effective App Store Descriptions? Rule 1: Social Proof
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