How do you promote a service/store aimed at developers?

[supasounds]

I've found some really useful information here about various promotion techniques for apps, which is great because our team develops apps, too.

However, something else we want to promote is not an app but more of a service/store for developers. In our case it's music and sound loops for apps and games. It's not as straightforward as submitting an app to a review site. We're thinking of sending our press release to the usual places and maybe some agencies (e.g. prMac). But price aside, most of these agencies seem to be geared towards promoting apps, but not towards promoting a service like ours. Any ideas where we could submit our press release/get some buzz?

Also, we've got a twitter account where we follow and try to engage with devs directly, and we're slowly gaining followers. But we're struggling to find people who might be interested in our service on Facebook. How do you find a niche target like ours on Facebook?

Any thoughts or suggestions would be greatly appreciated, thanks!

[iSpreadNews]

Originally Posted by supasounds

I've found some really useful information here about various promotion techniques for apps, which is great because our team develops apps, too.

However, something else we want to promote is not an app but more of a service/store for developers. In our case it's music and sound loops for apps and games. It's not as straightforward as submitting an app to a review site. We're thinking of sending our press release to the usual places and maybe some agencies (e.g. prMac). But price aside, most of these agencies seem to be geared towards promoting apps, but not towards promoting a service like ours. Any ideas where we could submit our press release/get some buzz?

Also, we've got a twitter account where we follow and try to engage with devs directly, and we're slowly gaining followers. But we're struggling to find people who might be interested in our service on Facebook. How do you find a niche target like ours on Facebook?

Any thoughts or suggestions would be greatly appreciated, thanks!

Some review sites do post news about services/apps that are targeted at developers, so sending press releases/announcements to news sites should work.

Some app promotion services just spam (via email) all 50k developers who have an app in AppStore.

[supasounds]

Originally Posted by iSpreadNews

Some review sites do post news about services/apps that are targeted at developers, so sending press releases/announcements to news sites should work.

Some app promotion services just spam (via email) all 50k developers who have an app in AppStore.

Thanks for the info.

I took a look at your own service and find it interesting, but it seems to be geared towards the app review sites. Do you offer options to send info only to sites that would post news about a service like ours?