From your handle I suspect your reply might be slightly trollish but I take your points and thanks for the feedback.
First, re the trial mode, I've received several other comments in the same vein. So I modified the app, and now trial mode is a 30 day unlimited use Indie subscription that let's you promote up to 3 products at no charge for a month to get a feel for how Yazbi works and what it does.
Second, I'm no designer :-) This was done evenings and weekends and I kept the UI simple and dumb because that's what I am when it comes to graphic design. But the app works.
Third, I tried to put as much info on the page as possible without turning it into a wall of text. The thing is, I think Yazbi addresses a real pain point for app developers and I wasn't sure how to get that across to casual viewers quickly.
From what I've read, there is a gigantic tail of apps that get low revenue and a few that score big. When I was planning my development, I started looking at that, and it seems there are two ways to move up the tail. First, placement at the top of the app store listings. Second, getting mentioned outside the app stores by blogs, social networks and video reviews. The two are of course related, because people talk about what they use and they use what others talk about. So it was obvious that, for a well designed app,
PR outside the app store was key to success. After all, they can't see your images, descriptions, ratings and reviews in the store if they never see (or even hear about) your app at all.
Then I started looking at promo and gift codes and ways to create buzz in the greater internet with them. I realized fairly quickly that promo codes, as commonly used now, are next to useless. If you keep them, no good at all. If you wait to establish an agreement and go back and forth with a reviewer about
PR for your app before sending a code, too much friction and too hard to follow through and too many opportunities missed. If you just put them out there, bam! they vanish and you have no idea what happened or if they did you any good at all.
Yazbi is an attempt to solve that problem.
It allows you to create a pool of promo codes or gift codes, then send Yazbi links to anybody and everybody who might be able to do you some good. Not just the top 10 review sites, but journalists, bloggers, social networkers, authors, domain specialists that might use your app, other developers, anybody. You can send an unlimited number of Yazbi links to an unlimited number of recipients using an unlimited number of campaigns to classify your communications, all supported by one small pool of actual promo or gift codes.
When any of your recipients clicks on one of your links, they go directly to a page describing the product and code they're about to receive. Depending on your campaign settings, they then either get a code right away or you get to decide whether they get a code based on their identity/URL/description of what they will do with it.
So you get to communicate to hundreds, even thousands of potential reviewers with a tiny pool of actual code assets and you don't use any of them up until and unless a reviewer is interested. And you know who and you know how.
That's what Yazbi is designed to do.
But see what I mean about a wall of text :-)
Jim
Making promo codes count
Linear Mode
