Keyword Selection when submitting

[Inupgames]

We're about 10 days from launching our first app and want to ask about the keyword submissions. I know it's 100 KW's related to your app. How important will this play into the app getting more sales or ranking for certain categories?

[AnalogNest]

Originally Posted by Inupgames

We're about 10 days from launching our first app and want to ask about the keyword submissions. I know it's 100 KW's related to your app. How important will this play into the app getting more sales or ranking for certain categories?

Choosing proper keywords for your app is important in the same way that it is important for Google SEO. Your keywords for your app won't directly effect your iTunes ranking, because ranking is tied to downloads. However, with over 500,000 apps your selected keywords will help boost your visibility in iTunes search.

For instance, if your game is similar to "Tiny Wings", you will want your app to show up high in the search when someone searches "Tiny Wings". Users looking for that type of game will see your game also and will give your app a greater chance of acquiring an organic download.

There are 4 areas where keywords will effect your search visibility:
1). Name of your business/ brand/ account
2). App Name
3). 100 characters in meta data
4). The app description itself

If you can have some mutual keywords in at least points 2,3,4, that will greatly strengthen your keywords

[Inupgames]

Ok sounds good, so it's all basic SEO type stuff that I've been doing for years...

[merlin]

It's not 100KWs, but 100 chars for keywords (separated by «,»).

For each keyword, check how much competition there is - if there are 25 apps already showing up for a keyword, there is probably no point in adding it to yours.

Also - remember that keywords in the name of your app are more important than the keywords in the keyword field. So - no point in adding "birds" as your keyword if the top 25 results already contain "birds" in their name.

Finally, sign up for this:
Dev Tools Motivapps
I'm developing a tool for app store seo. It will take around a month or two to complete though

[softak]

Actually app description is not included in search for a year or more.
So, it is only app name, keywords and publisher name