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Old 12-10-2011, 04:06 AM   #1 (permalink)
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Lightbulb want to rank up your app?

have anyone think about make some kind of union between us in order to promote our apps?

from our experience in paid games, having about 100 downloads in the same day grants you a top 100 or top 50 on a games subcategory in usa (except "action" of course).

if we join 100 developers that are compromised to buy 0.99$ apps at the same time we can get our apps well positioned on lists and at very low cost (think about the money you spend on ads, pr and all that stuff).

Basically, you buy 100 0.99$ apps when requested (1 each time), and you get 100 downloads on the same day to boost your app (and get 70$ back).

any thoughts about it? will anyone be interested on doing this?
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Old 12-10-2011, 05:37 AM   #2 (permalink)
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Default Inetersting concept but...

It reminds me on an unsustainable ponzi scheme of sorts. Of course if you are looking for a one time push, I guess it would work, and it might be of interest.
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Old 12-10-2011, 06:33 AM   #3 (permalink)
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Problem is that this would promote any app. It would offer the same false boost to garbage apps as it would for good/great apps.

This is pretty much the true problem with the app store to begin with, too many garbage apps, we need to solve the problem of getting rid of the trash apps and focus on quality apps.

With this idea, we'd be causing more problems. Time/money could be better spent.
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Old 12-10-2011, 11:15 AM   #4 (permalink)
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Quote:
Originally Posted by ichocobo View Post
have anyone think about make some kind of union between us in order to promote our apps?

from our experience in paid games, having about 100 downloads in the same day grants you a top 100 or top 50 on a games subcategory in usa (except "action" of course).

if we join 100 developers that are compromised to buy 0.99$ apps at the same time we can get our apps well positioned on lists and at very low cost (think about the money you spend on ads, pr and all that stuff).

Basically, you buy 100 0.99$ apps when requested (1 each time), and you get 100 downloads on the same day to boost your app (and get 70$ back).

any thoughts about it? will anyone be interested on doing this?
I think that if you need to stoop to methods like this then your app is probably not going to do well anyway.

I mean, if you need such an artificial boost, what happens when it's over - the app hasn't changed and there's no reason to expect people to continue to buy it.

If you really think that it will catch on if it just gets enough downloads, then something like Free App A Day might be a better option.
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Old 12-10-2011, 11:54 AM   #5 (permalink)
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Count me in. I like that idea.
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Old 12-10-2011, 12:02 PM   #6 (permalink)
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I think that if you need to stoop to methods like this then your app is probably not going to do well anyway.

I mean, if you need such an artificial boost, what happens when it's over - the app hasn't changed and there's no reason to expect people to continue to buy it.

If you really think that it will catch on if it just gets enough downloads, then something like Free App A Day might be a better option.
either you are new on this, or youīve been lucky enough to catch some attention only by having a nice app. EDIT/ i see that you are not new at this for your post count, but i donīt understand by any means why you think an app will do by itself vs 300000+apps using all kind of marketing methods./EDIT

Free App Day contated us to offer an 4000$ deal.
we rejected it and set our app for free for a few days, it reached #2 on sports on USA and #1 on sports on several countries. we are happy we didnīt pay them a penny.

this is precisely to avoid such "scams". we are talking about 30$ vs 4000$. i think itīs worth it.

Last edited by ichocobo; 12-10-2011 at 12:31 PM.
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Old 12-10-2011, 12:06 PM   #7 (permalink)
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Problem is that this would promote any app. It would offer the same false boost to garbage apps as it would for good/great apps.

This is pretty much the true problem with the app store to begin with, too many garbage apps, we need to solve the problem of getting rid of the trash apps and focus on quality apps.

With this idea, we'd be causing more problems. Time/money could be better spent.

if you boost a crap app it will probably fell off the charts pretty quick.

the point here itīs to get exposure, and that can only be achieved by getting high on the charts.
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Old 12-10-2011, 01:22 PM   #8 (permalink)
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I've been looking into this problem. Even posted a quick survey on another thread to get an idea of how many developers use paid sales/in-app/ads only, etc.

Most of the advertisement options I've found generate low conversion rates specially for direct sales (paid app/in-app).

So the question I'd like to throw out there is: would you pay $0.19 per guaranteed conversion?
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Old 12-10-2011, 02:12 PM   #9 (permalink)
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Quote:
Originally Posted by lperso View Post
I've been looking into this problem. Even posted a quick survey on another thread to get an idea of how many developers use paid sales/in-app/ads only, etc.

Most of the advertisement options I've found generate low conversion rates specially for direct sales (paid app/in-app).

So the question I'd like to throw out there is: would you pay $0.19 per guaranteed conversion?
i would paid twice the app price (2$ including app price) if they were bought on the same day. that is the most important, focus all downloads on that lapse of time.
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Old 12-10-2011, 02:28 PM   #10 (permalink)
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Quote:
Originally Posted by ichocobo View Post
if you boost a crap app it will probably fell off the charts pretty quick.

the point here itīs to get exposure, and that can only be achieved by getting high on the charts.
Good point!
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Old 12-10-2011, 05:36 PM   #11 (permalink)
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Quote:
Originally Posted by ichocobo View Post

from our experience in paid games, having about 100 downloads in the same day grants you a top 100 or top 50 on a games subcategory in usa (except "action" of course).

if we join 100 developers that are compromised to buy 0.99$ apps at the same time we can get our apps well positioned on lists and at very low cost (think about the money you spend on ads, pr and all that stuff).
Good effort, but it won't work. It would have worked one or two years ago, not now.
Charts position outside the top 25 has diminished his organic value drastically.

Basically you'll spend $100 and you will get $70, so you are 30% off your break even point.

Organic charts in subcategories will not give you 30% grow, so you'll end up loosing money.

Moreover it will be impossible to coordinate, and you'll need to make all the transactions in a very short period of time if you want to be effective.

Lastly I don't think it's "scamming" but it's very very very border line, as it's effectively toying with the system. So the risks might be even bigger, even though I don't think Apple is going to care cos it will be a drop in the ocean of scams that they have to deal with.
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Old 12-10-2011, 07:09 PM   #12 (permalink)
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Quote:
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Lastly I don't think it's "scamming" but it's very very very border line, as it's effectively toying with the system. So the risks might be even bigger, even though I don't think Apple is going to care cos it will be a drop in the ocean of scams that they have to deal with.
This would be very easy to detect by Apple as well.. the same 100 credit cards all buying the same apps everyday. I would hope Apple is already flagging such activity, as it would seem it would be a clear red flag for the stolen credit cards/hijacked iTunes accounts buying apps activity that has been reported in the news.
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Old 12-10-2011, 09:17 PM   #13 (permalink)
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Free App Day contated us to offer an 4000$ deal.
we rejected it and set our app for free for a few days
What did you gain after your paid app was set to free? Do you believe an app will just stick in the top once it enters it?

I am guessing $4000 for Free App Day may work only if you have an app designed to be free all the time (you may gain more new clients, do in-app purchases etc).
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Old 12-12-2011, 09:49 AM   #14 (permalink)
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This would be very easy to detect by Apple as well.. the same 100 credit cards all buying the same apps everyday. I would hope Apple is already flagging such activity, as it would seem it would be a clear red flag for the stolen credit cards/hijacked iTunes accounts buying apps activity that has been reported in the news.
this is a good reason for not to do it, although it will be more fair play than many of the marketing services out there.
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Old 12-14-2011, 03:20 AM   #15 (permalink)
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well, it looks like it is not a good idea. i still think that we should help each other on the marketing side, the same way we do on coding side.
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Old 12-14-2011, 06:14 AM   #16 (permalink)
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Concerning the subject, I don't think such a low volume downloads would really get you anywhere. I was recently top 25 (weather) in many stores, it just falls of light speed fast, even during the weekend. I think the only real "holy grail" left for getting sick amount of downloads is US overall top 25. Others really get just a fraction of impact.

I'm more interested in gtekna's model - they can download up to 60 000 free apps per day. How do they do it? They must have some multi-threaded high velocity algorithm/program written for that purpose.
(or they have 1000 chinese kids in the basement on LSD clicking all day long)

I mean really - what's the catch?
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Old 12-14-2011, 07:49 AM   #17 (permalink)
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well, it looks like it is not a good idea. i still think that we should help each other on the marketing side, the same way we do on coding side.
Well, that's exactly what we do!

We don't do the coding on each others projects, but rather we supply advice and guidance.

And we also supply the same guidance and advice in regards to promotion rather than actually doing the promotion.
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Old 12-19-2011, 07:17 PM   #18 (permalink)
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This reminds me of the ponzi fraud is not viable. Of course, if you are looking for a boost, I think it worked, and it is interesting.
The boost is IMO very questionable... based on my experience, being 64 or 46 on Productivity doesn't mean anything
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Old 12-20-2011, 04:02 AM   #19 (permalink)
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Yup.
Our Catastrophe Guide app is now being featured in US weather "whats hot" list, but I really doubt it will reflect the sales much. I'll let you know today.

I think the problem is that there are TOO MANY top lists, people are lost and don't know where to find good apps anymore so they just watch the overall top list and browse through it. That is my opinion...
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Old 12-20-2011, 08:45 AM   #20 (permalink)
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Yup.
Our Catastrophe Guide app is now being featured in US weather "whats hot" list, but I really doubt it will reflect the sales much. I'll let you know today.

I think the problem is that there are TOO MANY top lists, people are lost and don't know where to find good apps anymore so they just watch the overall top list and browse through it. That is my opinion...
I've been in the What's Hot in Board Games for three months straight - even among the top 12 (rather than "Show All") but it had no discernible effect on my sales.

I don't think it has anything to do with 'too many lists' but rather it's that those lists are only available on iTunes and most people buy from their devices.

Also, it is hard to find those lists; most users don't even know they exist.
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Old 12-20-2011, 12:06 PM   #21 (permalink)
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I've been in the What's Hot in Board Games for three months straight - even among the top 12 (rather than "Show All") but it had no discernible effect on my sales.

I don't think it has anything to do with 'too many lists' but rather it's that those lists are only available on iTunes and most people buy from their devices.

Also, it is hard to find those lists; most users don't even know they exist.
My thoughts are similar. I have around 60 friends with iphones and you know how many of them browse through different top lists on itunes? NONE.
They all go on app store on their iphones, browse through the top overall list, maybe till app number 50 or so, they find something they like and download it OR in other cases they know exactly what they are looking for, so they type it in. Simple as that.

I think almost no one looks at all the "staff favorites", "featured this and that" "our grandmas like" and similar lists... Who knows what would happen if they put it on iphone.

I don't think much would change because regular customer isn't so engaged as we developers are.
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Old 12-21-2011, 01:59 PM   #22 (permalink)
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This graph shows why paid installs in short bursts DON'T work. To truly get ranked highly for a sustained period of time and make your installs count, you need to have good organic, steady downloads.

Apple's ranking take that into effect... no one knows the algorithm for sure, but I bet it's a rollover of the past 6 months of sales weighted higher towards today's date. That's why a 3-day burst won't help you in the long run.

By the way, the graph is arbitrary and just based on my personally experiences on the App Store since August 2008. They aren't actually figures from a test I did or anything.
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Old 01-05-2012, 07:14 PM   #23 (permalink)
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What did you gain after your paid app was set to free? Do you believe an app will just stick in the top once it enters it?

I am guessing $4000 for Free App Day may work only if you have an app designed to be free all the time (you may gain more new clients, do in-app purchases etc).
Apple doesn't check the credit cards of people who purchase apps. If they have a reason to suspect you they will but doing this will give them no reason. Also the people buying the apps do buy other apps as well.

As someone else said, if you boost crap apps they will fall off the charts pretty quickly, so a group of people buying each others apps isn't very effective anyway, they're just throwing their money away to Apple. If an app deserves to be #1 this is a good method and apple wouldn't care because it deserves the spot anyhow and also those 100 fake downloads it got are nothing compared to the amount it got to climb further up the list anyway
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