Has anyone done Facebook ad campaigns for their iOS apps? I've done them to lead to my one Facebook App (effectively) but not iTunes apps, which, of course, are outside the FB ecosystem. Is it allowable to have a FB ad take people immediately off FB to iTunes? (I can't find that in their ad guidelines) I know I could always have the ad point to an "app FB page", like a two-step process, but I was wondering about something more direct to App Store. Anyone done it?
Has anyone done Facebook ad campaigns for their iOS apps? I've done them to lead to my one Facebook App (effectively) but not iTunes apps, which, of course, are outside the FB ecosystem. Is it allowable to have a FB ad take people immediately off FB to iTunes? (I can't find that in their ad guidelines) I know I could always have the ad point to an "app FB page", like a two-step process, but I was wondering about something more direct to App Store. Anyone done it?
Thanks.
Totally useless, waste of money and time even thinking about it.
Buy pizzas.
I had a $50 Facebook free ad credit that i got from some web-hosting so i decided to use it up by running an ad linking directly to iTunes.
The ad was approved (so linking to iTunes seems to be no problem) and ran for about a week.
I estimate it probably drew an extra 30-40 sales over that period so in my case it certainly wouldn't be worth paying full price for the advertising, but as a freebie i got a few extra sales for not much extra work.
My last $50 FB ad campaign got 293 clicks or about $0.17 CPC. Have no idea what the sales conversion would be, but I think it's worth a try. At a lower lifetime cap. Why not?
Thanks.
Quote:
Originally Posted by DaveDee
I had a $50 Facebook free ad credit that i got from some web-hosting so i decided to use it up by running an ad linking directly to iTunes.
The ad was approved (so linking to iTunes seems to be no problem) and ran for about a week.
I estimate it probably drew an extra 30-40 sales over that period so in my case it certainly wouldn't be worth paying full price for the advertising, but as a freebie i got a few extra sales for not much extra work.
My last $50 FB ad campaign got 293 clicks or about $0.17 CPC. Have no idea what the sales conversion would be, but I think it's worth a try. At a lower lifetime cap. Why not?
Thanks.
I reckon my CPC was closer to $0.40, so i would have had less clicks but the fact that i converted such a small percentage of those into sales probably says that i should try to fix my app store presence a little bit
A waste of time to think about advertising in the Promotions forum? Hmmm...
Because we've said it a GAZZILLION times, and I've just read from your response above you've fallen into the trap
Things go, always, like this with small budgets:
- You ask here if it's worth
- We will say no it doesn't, it's simply a waste of money (and time)
- You don't believe us, and try anyway with your $50
- You waste $50, but probably too ashamed to admit it
- You'll find some excuses for the low click rate, and you'll probably want to try again to waste another $50.
Repeat in loop.
Believe it or not, that was the most constructive response you can hear: buy pizzas instead. Few weeks down the line you'll know it's true but you won't tell me
Who says I won't tell you?! I won't be ashamed at all.
Come on, it's a logical question. And I searched and couldn't really find much. Not even close to a GAZZILION.
My question was in two parts: (1) has anyone done it, and (2) is it even allowable. I got a good answer on #2, and I got your answer on #1, which actually was useful because I did get the pizza!
But this is something I'll want to try myself (the ads). Who knows? Maybe my ads are better. Maybe my targeting the audience is different. Maybe people can't wait to click on my fabulous little FB ads. Or not.
Heck, I'd be an idiot NOT to try it for $25 (I've lowered my expectations, and I can thank you for that I can always come back and say: "You were right!"
Heck, I'd be an idiot NOT to try it for $25 (I've lowered my expectations, and I can thank you for that I can always come back and say: "You were right!"
That's _EXACTLY_ the thing that I HATE about this, it's inverse psychology, that works really really well on people.
You are willing to throw $25 down the toilet with a chance of 99.99% of loosing it. Why you just don't buy a lottery ticket?
It's like you are investing into a business that looses money 99.99% of the times, and yet you are terribly attracted by it. And you feel an idiot NOT to save your money, how that works?
Is that $0.01% chance so appealing?
(I'm glad at least you've spent the other $25 on pizzas though!)
Maybe you should create an ad campaign that links to a facebook page. If they like the page, it gives you a way to permanently advertise to them for free in the future.
Started a FB ad test yesterday (clicking straight through to iTunesPreview page). Here are results for first 24 hours. Doing 1 week test or lifetime budget cap, whichever comes first:
FIRST 24 HOURS
Lifetime Budget: $15.00 USD ($15)
Campaign reach: 25,489 (total targeting: 84.7 million !)
Frequency: 1.6 (avg seen per person
Clicks: 14
Click Through Rate (CTR): 0.034% (this may rise)
Spent so far: $2.55
Bid: $0.25 CPC
Price: $0.18 CPC (avg I'm paying)
DOWNLOAD RESULT: have no idea. Will see in tomorrow's Sales Trends if uptick. But don't know how to separate this from other stuff impacting downloads. Anybody know???
Will keep watching and will give final stats of test when over (if anyone is interested).
Started a FB ad test yesterday (clicking straight through to iTunesPreview page). Here are results for first 24 hours. Doing 1 week test or lifetime budget cap, whichever comes first:
FIRST 24 HOURS
Lifetime Budget: $15.00 USD ($15)
Campaign reach: 25,489 (total targeting: 84.7 million !)
Frequency: 1.6 (avg seen per person
Clicks: 14
Click Through Rate (CTR): 0.034% (this may rise)
Spent so far: $2.55
Bid: $0.25 CPC
Price: $0.18 CPC (avg I'm paying)
DOWNLOAD RESULT: have no idea. Will see in tomorrow's Sales Trends if uptick. But don't know how to separate this from other stuff impacting downloads. Anybody know???
Will keep watching and will give final stats of test when over (if anyone is interested).
Good luck. I'm interested to see your results. Please update us. Cheers
__________________ www.1goodidea.com - a website for people with app ideas and app developers
Clicks: 14
Spent so far: $2.55
DOWNLOAD RESULT: have no idea.
As I've anticipated, it didn't work.
Clicks -> install (buy) rate is generally 100 -> 1.
So you'll need another 7 days for your first $0.70 to come in, on average.
I've checked your apps in the charts with appFigures and they are both outside any top400 anywhere in the world, this means your facebook ad has failed.
As I've anticipated, it didn't work.
Clicks -> install (buy) rate is generally 100 -> 1.
So you'll need another 7 days for your first $0.70 to come in, on average.
I've checked your apps in the charts with appFigures and they are both outside any top400 anywhere in the world, this means your facebook ad has failed.
But I'm pretty sure you'll find a way to deny it
To be fair, i think expecting a difference in charting position with a $15 ad budget isn't really what the OP was attempting here (hopefully!) More like a test run to see if future larger investments could be justified. Correct me if i'm wrong Haraldo.
Ziocleto, if you'd like a post dedicated to how "right" you are and how we should all bow down to your knowledge of all things Facebook ad related (which is what you seem to be angling for) let me know and i'll draft something up
Well, I'm certainly glad Mr. Z was not around to advise Mr. Thomas Edison after his first light bulb test, or we'd all be sitting in the dark right now.
Yes, DaveDee, I am doing a trial run to see what a direct-to-app FB ad campaign can be like and if it moves the needle at all so future investments can be considered or not. Thanks for an intelligent response.
And I don't agree with Mr. Z's 1% click-to-install rate in my case at all. And I'll explain why when I post the final results; looking like tomorrow (later here in U.S. on Thanksgiving night).
To be fair, i think expecting a difference in charting position with a $15 ad budget isn't really what the OP was attempting here (hopefully!) More like a test run to see if future larger investments could be justified. Correct me if i'm wrong Haraldo.
As we said with $15 budget you won't see any difference anywhere, it's just noise, so the "experiment" is totally worthless cos you are looking at data that is just noise, hence it's not even data.
Quote:
Ziocleto, if you'd like a post dedicated to how "right" you are and how we should all bow down to your knowledge of all things Facebook ad related (which is what you seem to be angling for) let me know and i'll draft something up
I don't claim to be right, I just look at number and stats, 1% click to buy rate, which is the norm, will not give you back your investment on a $0.99 app ever, so there's not such a thing of being right or wrong, there are things like math that you cannot fight against.
look at the other thread, 199 clicks on admod banner and 0 download on a FREE app. nuff said.
Facebook ads?
I can always come back and say: "You were right!"
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