I 've been thinking a lot about the facebook ads and now that I have a rough idea of $15 experiment of yours, I think I should give it a try with a little more budget than yours, i hope it will work well for me as well. but can you please tell me which area did you target? Did you target the US or some other part of the world, because that is where the main users are there.
Kindly share a bit more specific details about your experiment.
Why don't you just try it? Then you'll have all your answers.
Well I don't have anything to advertise right now, but what I was trying to do is see if FB is a viable advertising platform.
Example: people complain about apps not selling, I look at those apps and see that they shouldn't be selling. Someone just posted about 'luck' in the business forum here. However, his apps got very poor reviews, overpriced and didn't look impressive.
Point: he didn't get sales because he didn't have a good app.
I would like to know if FB is the same, has anyone run a FB ad that got great results. What did they do to get great results...
I'm not trying to dog you or anyone else's work effort, just trying to learn something that's going to be important.
I 've been thinking a lot about the facebook ads and now that I have a rough idea of $15 experiment of yours, I think I should give it a try with a little more budget than yours, i hope it will work well for me as well. but can you please tell me which area did you target? Did you target the US or some other part of the world, because that is where the main users are there. Kindly share a bit more specific details about your experiment.
I thought I was being pretty detailed But for countries I picked the obvious English-speaking ones (with U.S. as #1), but I also added ones that I could see on my Countries stats. For some reason, they like me in Italy! Not sure if there's a limit to the number countries you can target. Go for it!
Well I don't have anything to advertise right now, but what I was trying to do is see if FB is a viable advertising platform. [...] I'm not trying to dog you or anyone else's work effort, just trying to learn something that's going to be important. Again, thanks for posting the information
No prob, KJ. I was curious (like you), so I did an experiment. I'm also experimenting with price changes and may do another FB ad experiment in conjunction with that.
You're going about this all wrong. Why don't you create fanpages around your niche?
Lets say my niche is magic, then I would target males 24-28 who like magic, College educated and speak English. The biggest problem is marketters try to target massive groups of people but have no idea what age bracket is getting all the clicks. Then instead of CPC I would go with the CPM method. I would create a reveal tab and maybe even add some cool youtube videos. I've even gone as far as adding top fan contests who can win prizes. As an example on one page I would spend $30 a day but was collecting 1k to 3k fans a day! Now when the time is right I will announce my app to the community of magic lovers. With the ads I split mine by sex, ages and even the images. After a few hours I can pretty much figure out who my target market is. The great thing is these fans are yours forever so really your free to keep marketing to them or instead you can slowly promote your app as a 3rd party individual.
Has anyone done Facebook ad campaigns for their iOS apps? I've done them to lead to my one Facebook App (effectively) but not iTunes apps, which, of course, are outside the FB ecosystem. Is it allowable to have a FB ad take people immediately off FB to iTunes? (I can't find that in their ad guidelines) I know I could always have the ad point to an "app FB page", like a two-step process, but I was wondering about something more direct to App Store. Anyone done it?
Thanks.
Hi,
It's better to spend money in admob than in Facebook ads.......
To cover the targeted audience it may take around $40K budget (15-20M users interested in iphone/ipad and related stuff living in most purchasing countries).
This will bring roughly 30-35K likes (subscribers).
And only around $3K sales - so the totals will be minus $37K.
In case you have lots of apps then gaining that crowd of subscribers may return the investment over time however I'm not sure how much spam should you send through them to get -37K covered
I think it depends on your app and the appeal you have. FB ads can be so targeted that I think it can be very useful. So many different ways to approach it too... Free apps you might as well have them go right to your iTunes page and get the app, a paid app, you can have them "like" your page then get to the app or give out promo codes to x number of likes etc.
It all depends on how you target. For my niche, I was able to really drill down to a demo that I knew would be interested in my niche. I threw about $200 at it, the first $100 was spent learning (at a .40 CPC). I was able to optimize and find "interests" (pages) that had lower CPCs. I created copy, stole a couple interesting images and voila - .23 CPC and my highest download day outside of my press release.
For me, it was worth going after if you want straight downloads.
I use Facebook ads to advertise a page post of one of my video trailers for an app. It doesn't exactly generate sales, but with my 0.02 cpc rate and worldwide targeting of iPad and iPhone 'interests' I get a couple of likes a day on my company page from ppl worldwide who are interested in iPhones and iPads. I usually pay approx 20-40 cents a day for 3-5 likes on my company page from ppl who watched my app trailer.
That's gotta be worth something and doesn't cost more than 3 dollars a week.
But for countries I picked the obvious English-speaking ones (with U.S. as #1), but I also added ones that I could see on my Countries stats. For some reason, they like me in Italy! Not sure if there's a limit to the number countries you can target. Go for it!
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