Getting downloads on free app?

[stanny]

My free app which is basically a lite has been getting just about 800-1k downloads. Any way to increase this? I don't mind some form of paid advertising.

[devstorm]

Try tweaking your keywords and make sure the app fits in proper categories. If you don't have a larger budget for paid advertising, it won't help in increasing daily sales (at most you'll get a few sales spikes)

[Fossil Software]

Originally Posted by stanny

My free app which is basically a lite has been getting just about 800-1k downloads. Any way to increase this? I don't mind some form of paid advertising.

Hi Stanny,

We offer a possible solution with the AppZilla Showcase. Currently our lowest cost campaign is $125 (note this price will likely change over the months and during holidays). If you aren't familiar with the showcase, then here's a quick description of it:

Within our app "AppZilla", we have a special screen where we feature 12 apps by other developers. When a user taps on your app's icon, they get to see your description, ratings average, price info, screenshots, YouTube video (if you have one), and a button to go to your iTunes store page and buy/download your app.

At the end of your campaign we provide you with summary stats that show how many impressions you received, how many taps on your icon, how many views of your screenshots, how many views of your video, and how many taps on your store link you received. If you track UDIDs on your own server, we can also add your UDID tracking link to our showcase so you can track that info as well.

The AppZilla Showcase is displayed in all versions of our AppZilla products, so developers in the showcase can leverage the exposure we've had with AppZilla for a very low cost. With over 2.25 million users, we've got a large audience that your app could benefit from.

Anyway, free apps typically do very well in the showcase, so I wanted to offer our services. You can view more info at our showcase page below, where you can check availability for various dates, and see your price options for each date.

Check out the AppZilla Showcase

[varchar]

I have a similar problem and here are some tactics I have used:

* Created more apps and then did lots of cross-app promotion. I release about 10 apps and within each app I did a cross promotion. It increased downloads about 8%, which is not so bad, because it is steady.
* Use push notifications - just be careful on this one so you do not get users to get rid of your app. Send a user notification from time to time. This will get users to get back into app and thus give opportunity for them to spread the word about it. I used this method and it increased sales about 2%. Again be very careful here do not over do it, since this method can hurt you even more if you over due it.
* Contact other developers and maybe offer cross exchange so you can put ad to their app on your app and vice versus. Also helps. I tried with about 5 developers and get increase of 9%.

I hope this helps you.