New icon. Pros and cons.
Hi there,
I've read lots of articles about the importance of icon, how it increases CTR, thus the sales figures are much higher. Also I've met such threads in the forum. Believing it is really very important point in app presence, I need your advice about new icon.
New one(with the tower) is not radically different from the old variant(with the tree). Nevertheless according to admob the users click rates of the 2nd variant is 25% higher. But after the icon was changed we received several letters from our old users with negative feedback. Now we are confused.
What is your experience? In what way does the icon style influence the sales rates? What is your icon life story?
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