Everyone around seems to agree that advertising your app on AdMob is a waste of money. If this is the case, then WHO is buying ads from adMob. Everyday I see thousands of ads about all kind of games / apps. So who are those that buy clicks and why ?
Everyone around seems to agree that advertising your app on AdMob is a waste of money. If this is the case, then WHO is buying ads from adMob. Everyday I see thousands of ads about all kind of games / apps. So who are those that buy clicks and why ?
The same people that you've cited, "Yeah I knew I was going to flush $100 down the toilet but I wanted to try".
Buy pizza not adMob is my motto!
Unfortunately the world is full of developers who dont like pizza, shame.
Everyone around seems to agree that advertising your app on AdMob is a waste of money. If this is the case, then WHO is buying ads from adMob. Everyday I see thousands of ads about all kind of games / apps. So who are those that buy clicks and why ?
Because it is not true. If you have good budget, then AdMob can be part of promotion of your app. It does not work for small devs, because we have not enough money.
PS Saying "Everyone around seems to agree" usually leads to wrong conclusion.
As they say there's an exception to every rule. While you're probably right that for most developers it might be waste of time and money it seems to work for some people. I've noticed a ton of Tap Zoo ads out there and they're currently top 20 overall grossing... if you have a large enough budget and have enough in app purchases or an expensive enough app it could be beneficial.
As they say there's an exception to every rule. While you're probably right that for most developers it might be waste of time and money it seems to work for some people. I've noticed a ton of Tap Zoo ads out there and they're currently top 20 overall grossing... if you have a large enough budget and have enough in app purchases or an expensive enough app it could be beneficial.
There are no rule.
Generally AdMob will work for free apps/free app + in app purchases for big audience.
I've tried AdMob for myself approx $150 for 3 free apps, costed me something like, 15-20c per download for iPhone and 10c for Android (I think actual numbers were lower).
Problem, that a lot of people (like in banner's time on Internet) using wrong words/pictures for a banner (like FREE for actually not free app) to get as much clicks as they could in hopes that some of them will buy.
My approx. calculations say: 10K-15K would give place in top 25 for free app.
PS: It could be different for other apps, I think for better then average app numbers could be better
btw:
AdMob reports 1000 clicks for that, but Google Analytics recognizes about 60 visits from them and no visitor stayed longer than 30 seconds on my website from them.
btw:
AdMob reports 1000 clicks for that, but Google Analytics recognizes about 60 visits from them and no visitor stayed longer than 30 seconds on my website from them.
This is not the first time, that there are pretty big inconsistences with AdMob and I am pretty sure, they are just ripping their customers off.
1. Maybe users do not want to browse some web sites from their iPhones.
2. May be your text/image was not good enough to understand what user will get after the click
3. May be 3G connection usually not that good, to wait till your web site will be loaded into the browser.
There are a lot of Maybe, but it is easier to blame AdMob, especially if you are their competitor (or want to be).
While you're probably right that for most developers it might be waste of time and money it seems to work for some people. I've noticed a ton of Tap Zoo ads out there and they're currently top 20 overall grossing... if you have a large enough budget and have enough in app purchases or an expensive enough app it could be beneficial.
That's exactly the whole point, we are not talking about expensive apps with big budgets, we are talking about small indie apps at $0.99.
There are a lot of Maybe, but it is easier to blame AdMob, especially if you are their competitor (or want to be).
I don't believe, that out of 1000 users only 60 reaches the site ever.
I will start a wifi-only ad to see the difference.
I was only advertising in the US. 3G should work there, I might think...
But mainly: How do you come to the conclusion, that I want to be a competitor for AdMob? I don't do anything near similar, like AdMob.
I don't believe, that out of 1000 users only 60 reaches the site ever.
I will start a wifi-only ad to see the difference.
I was only advertising in the US. 3G should work there, I might think...
But mainly: How do you come to the conclusion, that I want to be a competitor for AdMob? I don't do anything near similar, like AdMob.
1. When I am clicking on AdMob's ads, if I do not see result in couple seconds, I will close browser.
2. There are some accidental clicks for AdMob, if your ad is not appealing for users, then you will have bigger part of accidents.
3. There are million reasons why something does not work for you (or someone else)
4. You are trying to provide promotion service for developers and AdMob is one of promotion tools, so both of you are competitors in this field.
PS: As I said before, I tried AdMob, had 1000+ clicks for one app and extra 200-300 downloads (I had link to appstore)
4. You are trying to provide promotion service for developers and AdMob is one of promotion tools, so both of you are competitors in this field.
You compare apples to oranges here.
Like you would compare a BMW SUV to a bicycle, because both are personal transportation vehicles.
My services are FREE and they are Promotional services, not advertising services. Two very different categories.
I would never ever think of AdMob as a competitor.
I blame them as an unsatisfied advertiser, not as a competitor.
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Last edited by Promo Dispenser; 09-15-2011 at 06:54 AM.
Like you would compare a BMW SUV to a bicycle, because both are personal transportation vehicles.
My services are FREE and they are Promotional services, not advertising services. Two very different categories.
I would never ever think of AdMob as a competitor.
I blame them as an unsatisfied advertiser, not as a competitor.
Advertising is one way of promotion
PS: No, it is like comparing BMW and some local car maker.
A quote here about the difference between advertisement and promotion:
Quote:
Question:What's the difference between advertising and promotion? Answer: Advertising is generally targeted at end consumer (as opposed to the channels of distribution). It can be used for many purposes, including establishing awareness, providing information for knowledge, and creating brand loyalty. In its knowledge role, advertising can communicate a positioning (or modify a positioning) and even promote new uses of a product (think "Orange Juice isn’t just for breakfast anymore").
Promotion is a general term. It is so general, in fact, that most communications that are not strictly advertising (paid and non-personal) are characterized as promotions. But this distinction is blurry at times, so looking for a clear definition is useless. It’s better to just recognize that there are many types of promotions.
Some promotions -- special events, sampling, rebates, and coupons, to name a few -- are aimed directly at consumers. The use of these promotions can typically be tied to the hierarchy of communication effects model.
Anyway: Please stop trying to look it like I would just try to pull AdMob down, because I want to compete them:
I should be really stupid, if I would want to compete AdMob.
AdMob's direct competitors are the many other advertisement networks out there. My websites and services are not even near to their business modells. So drop it, because you are clearly clueless.
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Last edited by Promo Dispenser; 09-15-2011 at 07:04 AM.
AdMob - who buys ?
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