iTunes Gift Card Giveaway?

[mintuz]

has anybody used a marketing gimmick such as giving away a itunes gift card to a random user who downloads the application and does it bring in more downloads.

Do you also breakeven?

[Promo Dispenser]

1. it is illegal by Apple's rules (using apple products for marketing campaigns)
2. it is illegal by law (just saying: you can get a prize by buying my product)
3. it doesn't get you anywhere

I think there are many threads about this, but again:

I had a few contests even giving away ipods and iphones and I just lost on the deal.