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Old 08-31-2011, 03:24 AM   #1 (permalink)
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Default Has Anyone Ever Tried This?

I've seen plenty of folks say they try making their paid apps free for a couple days, try and get more exposure, but afterwards it *usually* reverts back to normal sales...

What about releasing a brand new paid app (probably 99 cents apps) free on launch for a couple days, then reverting to paid...

You know, try and get those crucial launch downloads, and try and kickstart some interest?

Anyone tried this? What happened?
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Old 08-31-2011, 10:54 AM   #2 (permalink)
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Quote:
Originally Posted by TTStu View Post
I've seen plenty of folks say they try making their paid apps free for a couple days, try and get more exposure, but afterwards it *usually* reverts back to normal sales...

What about releasing a brand new paid app (probably 99 cents apps) free on launch for a couple days, then reverting to paid...

You know, try and get those crucial launch downloads, and try and kickstart some interest?

Anyone tried this? What happened?
That's certainly been done, but I have no data on how effective it might be.

One thing to remember is that free downloads don't count towards your paid ranking. So although you might increase interest with the free launch, the downloads would not help your ranking when you go paid. Since you have 0 paid downloads at that point, it might cause your paid ranking to be miserable for a bit -- you can check data on App Annie and App Shopper to see how this approach has worked for any app that's tried it.
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Old 08-31-2011, 01:44 PM   #3 (permalink)
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Releasing the app at 0.99 (or similar) and say it is a release offer might rather help.
That is rather the common approach among the big guys too.

As dapis said, releasing for free and then going paid does nothing good, because you are off the charts imediatelly and not even on the main site to be seen, which is the second most important thing after being in N&N in my opinion.
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Old 08-31-2011, 02:24 PM   #4 (permalink)
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You can also try to offer your App for free with In-App Purchase, unlocking content or sth :-)

The advantage over your approach would be, that everyone who downloads your app for free might buy it later with IAP.

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Old 08-31-2011, 05:22 PM   #5 (permalink)
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Hmm, some good points...

Yeah, thinking about it more deeply, probably wouldn't be of much benefit..
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