Lately, I've been experimenting with an App's description and how it effects the amount of downloads/sales you get. I've jotted down some notes, and would love to share them.
Note: Theses 5 tips are in no order (This is not a "top 5")
1. Placing a customer review at the very top of your app will GREATLY increase the amount of sales/downloads your app receives. Just make sure the review is short, gets to the point, and is a good review. Example:
Quote:
<insert app name here> is a fun, exciting, and great game for anyone with an iPhone, iPod Touch, or iPod. I highly recommend <insert app name here>.
Users listen to customers more than the seller 99% of the time.
2. Keep your app description "Exciting"
Nobody likes to read through a boring app description. Adding descriptive words really helps your app description and increases the chances of your potential customers hitting "Download" or "Buy now"
3. Stay short.
Nobody likes to read through a massive App description. Therefore, a short, to-the-point app description works the best.
4. Simple as can be.
A lot of app store users are under the age of 18. Therefore, you'll want to keep everything in your description simple to understand, easy to read, and clean. Just get to-the-point, add descriptive words, and keep your description "exciting" to achieve this "simple, but effective" app description.
5. Think like Apple.
I'm sure we've all seen an Apple commercial, or noticed how well Apple advertises their products on their websites. Why not do the same? Apple always has an "easy-to use, simple, useful, and exciting" way of advertising. In other words, they're always showing how useful and exciting their products are, but also how easy-to-use and simple they are. This method is EXTREMELY good, because not everyone is a nerd/geek. 99% of people want something they can use, right?
These tips should help you increase the popularity, sales, and downloads of your Apps. If you have any comments, suggestions, or find a typo, feel free to reply to this thread with whatever you have in mind.
I predicted it. A LOT of downloads are from iPod Touch's. Most kids own an iPod Touch, while adults would own an iPhone. Also, if you think about it, users under 18 tend to download more Apps than users over 18. I know some people (under 18) who download almost every App they see that says "Free".
Although the real age of users depends on the app. For example: an app designed for teachers is most likely to be downloaded by an Adult (18+), but a game is most likely to be downloaded by a child/teenager (under 18).
Either way, it's still best to maintain a simple App description in almost all cases. The only time I see that a more advanced App description would come in handy is with an app designed for Adults only, and is for education purposes (Ex: an app with multiple Math equations designed for teachers).
For the average app, it's still best to have a simple app description, as in an App description that anyone of any age (10+) can read and understand. Therefore, everyone is able to understand what your app is about.
I really like this post. Rewrote my description based on it. Keep it simple. Genius
Glad you liked it.
Read the App descriptions from Pocket Gems apps or NimbleBit apps. They basically follow the steps I posted before. Except part 4 (a major salesmen trick) is missing.
The Icon & the Screenshots are way more important I guess.
Very useful. I have a baseball stat tracking app and soon to be released basketball stat tracking app. I wrote my baseball one before reading this post. I am going to make the basketball one based on this post I will let you guys know how it goes. (same type of icon and screen shots but its hard to tell about how many baseball players vs basketball players there are and season all might dictate stuff too.)
That was a polished, addictive and fun read, Thanks!
I agree! It was also unique and innovative. Moreover, I found it easy to read, but difficult to apply. In summary, it was cool, amazing, and fantastic.
Is it OK to use the name of other app in the description? Something like this: "If you like Angry Birds you will love this game".
Why would you want to? That sounds exactly like what was advised against in this thread. I think you could do it unless apple automatically flags the words "Angry Birds" together and won't let you. I doubt anyone from apple sits and reads through all of the app description updates people submit.
Lately, I've been experimenting with an App's description and how it effects the amount of downloads/sales you get. I've jotted down some notes, and would love to share them.
Note: Theses 5 tips are in no order (This is not a "top 5")
1. Placing a customer review at the very top of your app will GREATLY increase the amount of sales/downloads your app receives. Just make sure the review is short, gets to the point, and is a good review. Example:
Users listen to customers more than the seller 99% of the time.
2. Keep your app description "Exciting"
Nobody likes to read through a boring app description. Adding descriptive words really helps your app description and increases the chances of your potential customers hitting "Download" or "Buy now"
3. Stay short.
Nobody likes to read through a massive App description. Therefore, a short, to-the-point app description works the best.
4. Simple as can be.
A lot of app store users are under the age of 18. Therefore, you'll want to keep everything in your description simple to understand, easy to read, and clean. Just get to-the-point, add descriptive words, and keep your description "exciting" to achieve this "simple, but effective" app description.
5. Think like Apple.
I'm sure we've all seen an Apple commercial, or noticed how well Apple advertises their products on their websites. Why not do the same? Apple always has an "easy-to use, simple, useful, and exciting" way of advertising. In other words, they're always showing how useful and exciting their products are, but also how easy-to-use and simple they are. This method is EXTREMELY good, because not everyone is a nerd/geek. 99% of people want something they can use, right?
These tips should help you increase the popularity, sales, and downloads of your Apps. If you have any comments, suggestions, or find a typo, feel free to reply to this thread with whatever you have in mind.
I can't agree with these points enough. Number 1 is excellent and I hadn't thought of doing that. Cheers
5 Tips For A Great App Description
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