Idea: Lets join forces and run massive promotions for free!
If you ever wanted to run a serious ad promotion but haven't got the budget to spend in useless adMob banners... You've found the right place!
Zeyah will show and exchange banners to every app in the network, for free. The more we are the more impressions/clicks we'll get.
And it's all for free.
We are now opening the beta version to the first 50 developers that will sign up.
We want to stress out that our exchange it's not the classic ad approach.
It's free for everyone to advertise so there's no complicated pricing or bidding going on.
1) Create an account and upload your banners!
2) In your app(s) put a Zeyah banner view, that will show all Zeyah Ads.
3) For every *1* impression any of your apps will show -> your own ads will be granted *10* impressions (on other 10 devices).
This is it, very simple, propagates well, and it's all free.
Example:
You app that has got a zeyah banner has got 1000 downloads.
Each app generates 100 zeyah impressions a week.
That's 1000*100 = 100k impressions generated.
Those will be 100k*10 = 1,000,000 impressions granted for your ads!!
So that's 1 Million impressions a week of your ads out of nowhere for free.
You can check all your ads stats within your user control panel.
We are planning to support filtering, better analytics, html5+CSS3 banners in the near future.
Ok so, why are we doing this?
Well we will look at some point on how to monetize this, but first we need it to spread wild!
The idea is that it will be free forever, and add some premium features later on.
We were so frustrated by the lack of revenues from normal ad networks,
and the lack of good, free promotion tools on the market...
We really went all in and decided to create something that would have been a win-win situation.
And who the hell are we?
We are a team of ex AAA game developers, we worked for Sony (SCEE), EA (Criterion), and all sort of medium/small companies.
Our portfolio includes titles as the Wipeout series with Sony/Psygnosis, Burnout and Black for Criterion, Need for Speed hot pursuit for EA
and a plethora of smaller titles. In 2009 we've joined the appStore and got some moderate success
with "Shutter Burst" topping #1 UK photography in May 2010 and "Mogul - Own the world" our very complex GPS trading game.
Is there anything live?
We have submitted our first app using zeyah (color password free - update) a week ago and waiting in the queue.
It shouldn't take much longer to see it live we hope!
Can you give us some numbers?
We don't claim gazzillions of downloads or spectacular super impressive numbers, we haven't even started yet!
After we'll fill up the first 50 accounts with hopefully 50+ apps live we can get back and tell how good or bad we are doing.
If you are interested in joining the beta run, please create an account and upload some banners (Zeyah)
and please give us plenty of feedbacks on what's working and what's not!
Cheers,
Dado.
(PS: I'm sorry this would have gone in the shameless promotion but because it's free (and it's a benefit) to everyone please forgive me for posting it here to have few extra views)
How can you grant 10 views / view....You can't sustain that :/
They won't be instantaneous, there will be placed in a queue for dispatch, as soon as a new slot comes available it will be filled.
Exactly how many impressions would be generated it's impossible to calculate, but if we get a good traction and get some good apps in the system it won't be hard to get to the Millions of impressions.
Think it like a torrent, if you are just 1 sharing the file you'll have poor download speed, if you have 100 people sharing it you'll clean the queue quicker. Ok it's not exactly the same thing, but just to give an idea.
Or think it in those terms, every day adMob generates 1Billions impressions, from ads spaces in your apps, well think that even 1/1000th of those were exchange between our ads, that'll be pretty sweet.
They won't be instantaneous, there will be placed in a queue for dispatch, as soon as a new slot comes available it will be filled.
Still seems a little bit like an ad view pyramid scheme..
Do you plan on integrating with AdWhirl? 10 ad views for 1 shown does sound like a good deal, but it's going to take some aggressive marketing on your part to get those views filled ( and the queue will probably grow exponentially)
Still seems a little bit like an ad view pyramid scheme..
Do you plan on integrating with AdWhirl? 10 ad views for 1 shown does sound like a good deal,
Yes you can integrate it with iAds or any other network, just fall back to ours in any priority order you wish.
I've used AdWhirl in the past but IIRC I was put off by the number of accounts you need to generate.
Quote:
but it's going to take some aggressive marketing on your part to get those views filled ( and the queue will probably grow exponentially)
I think we'll have a different problem, those slots will always be filled, in fact if we keep the 10x multiplier the problem will be on how to get the queue shorter. We may tweak the multiplier at the end of the beta, I have no idea how this thing is going to morph to!
Btw: the queue gives an initial priority to new ads, so even if the queue becomes long new ads will be sneaked in and impressed a few number of times before they go back in the queue.
Still, I'm really excited that I can finally get impressions for free of my products without having to pay for them!
I would be gutted if people would still prefer to pay rather than getting exactly the same thing for free, expanding the network for everyone!
If you keep up with a 10x multiplier (or any multiplier for that matter) you will never be able to fulfill your "promise".
I give out 1,000 views so my ad will need to be inserted into 10,000 views which themselves will generate 100,000 views for other app's owner and so on.... all from my original 1,000 views
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If you keep up with a 10x multiplier (or any multiplier for that matter) you will never be able to fulfill your "promise".
I give out 1,000 views so my ad will need to be inserted into 10,000 views which themselves will generate 100,000 views for other app's owner and so on.... all from my original 1,000 views
It's a trade-off between new users/new apps/and number of slots.
Dont think it in terms of the "multiplier", think it in terms of a huge car park with 1M park slots all empty. Every 25 seconds a new slot comes available.
(Every 25 seconds the ad is refreshed)
In just 1 day you have, potentially: 1M x (86400/25) = 3.5Billions car slots filled.
Now the 10x multiplier at some point as you say correctly it wont be sustainable, but with enough apps and enough users (creating the slots) it will be enough for big and small apps to find a place in those slots.
The 10x is there for the small apps that wouldn't get much benefits in having 1:1 ads exchange, they can just put their own banner. The multiplier is there only to fill all the possible slots.
Clearly the slots are going to be saturated at some point, but if the network is growing, there will be plenty of room for everybody to have pretty good impressions and clicks for free.
So, forget about the 10x, think it in terms of "that there are a slots to be filled"
Also, another big advantage in a scheme like this it's that there are no money transactions involved, so balancing the network it's much easier, and "incentivising" the clicks is also supported and suggested, we all want that users clicks on the banner, not the opposite as pretty much all ad network that has got to deal with a advertiser/publisher tradeoff.
[1] The 1Million in the car park example is an example of course
Let's try again with another example, advantages of the exchange over showing only your own ads:
App1: 1 day, 100 views, 100 users, showing 100% of his own ads.
App2: 1 day, 100 views, 100 users, showing 100% of his own ads.
Now, what happens here is that the same user will see always the same ads, users from App1 will see those same ads multiple times, so after they've seen or clicked on one, they won't receive a new one. So after the 100 users has seen all your ads that's it, you have got no more new users to show your ad and your ad slots will be filled unnecessary with the same ad that either the user doesnt want or it has already clicked.
Same thing happens for app2.
Now the beauty of the exchange is that the ads on app1 can be seen not only by those 100 of app1, but by other 100 of app2, and here is the trick:
The "slots" on app2 have to be free, but if you optimize the ads that the user has already seen and doesnt want to click then you can replace them with new ads. Same goes either ways.
I always see the zynga ads on facebook and I never clicked on them, that means that they are just wasting their ads spaces with countless of impressions that will never be clicked. Ok they are doing "branding" but in case of smal indie dev a free optimized system it's got to be good.
Moreover I think this could give you better revenues than a low-profile iAds/adMob account. But this is another story
I was thinking along the same lines, just not 10:1, simply a 1:1.
Inde Apps Alliance seems to have something like this already underway.
Given the fill rates that I've seen some developers post, This seems to be a great idea.
No need to consider a 10:1, as an unfilled ad spot is pure waste right now. Simply doing a 1:1 is very straight-forward and fair, costing the developers nothing.
I've heard from several developers that tried AdMob and it was a complete waste of money. Some even tested it with a blank ad, the blank ad got more hits than the real ad, better than 3:1!
I wonder when Apple will step in and say NO! Who actually own the ad time (used or not) when Apple's device is running your app? So far, it looks like YOU own that time, Others have used it for cross-app promotion and had good results with that.
I'd be very interested in getting some insight into the business model of AdMob, giving the dismal fill rate of an otherwise great model, there seems to be room for improvement.
Someone could go to Geico and say "Six months free with 1 year contract" and still come out ahead!
I wonder if anyone audits AdMob? From the research that I've done so far and what others have said, my guess is that it's based on trust. How can a blank ad get 3 times the click-thru's as a real ad?
Edit: I just noticed something about that indie app site, last post was months ago, Programming section as TWO posts! Looks like a Ghost Town!
Maybe I could help you jumpstart your network with some of our pubs
I don't get the multiplier effect. The impressions you're expecting seem drastically high, but I will give you the benefit of the doubt. Best of luck!
Pubs? Those places where you go and drink beers?
I'm always up for a discussion, but reading your last post I think we are going down the same route, cross promoting needs a strong kickstart indeed, but once it flies I think it could be massive.
I think it's all about "sociology", moving devs off from their small $ adRobs accounts it's harder than I've imagined (just), I think that'll be the turning point.
Hey just a quick tip-- On your website it says "You can reach million of users with a budget of $0."
Where the "million" should be millions I think. I think it would also build confidence with developers if you listed all of the apps on the Zeyah network.
Lastly, you should explain exactly how developers reach millions of users by giving raw numbers--- how many impressions your network gives per day currently. It just needs to be a little more transparent.
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I am a 1 year old iPhone Developer that makes flashlight, gun noise & fart noise apps for cash money
Hey just a quick tip-- On your website it says "You can reach million of users with a budget of $0."
Where the "million" should be millions I think. I think it would also build confidence with developers if you listed all of the apps on the Zeyah network.
Lastly, you should explain exactly how developers reach millions of users by giving raw numbers--- how many impressions your network gives per day currently. It just needs to be a little more transparent.
Yup, good points, we'll update the website with those 2 suggestions very soon.
I think the beta needs to run a bit longer, atm we have live only 1 app, and another 3 still in submissions, with about new 10 accounts from the beta run that haven't uploaded any app yet, so still a way short of getting any interesting numbers, but that's the chicken and egg thing, we need more apps to gain traction, I guess the: "you have _really_ nothing to loose, in fact you can only gain" it's the point that needs to come across better.
As I said on another thread it's a very slow, hard, painful process to gain people trust offering free services, in a way if it was paid I think that would have been seen as more "legitime", but the whole concept works because you can freely advertise your app :O
Yeah! I came over from that thread which you mentioned the chicken and the egg problem.
I would jump on this chance but I don't want to put ads in my upcoming paid app and there will be no lite version.
But I am conceptualizing a new free app that will use iAds. I have previous experience with a low iAd fillrate, and figured that when an iAd doesn't load this time I can just load one from the Zeyah network. But it will be awhile until it is made.
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I am a 1 year old iPhone Developer that makes flashlight, gun noise & fart noise apps for cash money
Yup, good points, we'll update the website with those 2 suggestions very soon.
I think the beta needs to run a bit longer, atm we have live only 1 app, and another 3 still in submissions, with about new 10 accounts from the beta run that haven't uploaded any app yet, so still a way short of getting any interesting numbers, but that's the chicken and egg thing, we need more apps to gain traction, I guess the: "you have _really_ nothing to loose, in fact you can only gain" it's the point that needs to come across better.
As I said on another thread it's a very slow, hard, painful process to gain people trust offering free services, in a way if it was paid I think that would have been seen as more "legitime", but the whole concept works because you can freely advertise your app :O
Oh well, we'll learn something, who knows!
HydroPOP's update got approved and now includes zeyah.
Idea: Lets join forces and run massive promotions for free!
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