4 day marketing campaign at launch?

[frimby]

Is it better to release press releases and pre-arranged articles and video reviews all on the day of launch? Or to spread their release out over a four day consecutive period? e.g Day 1; PR, Day 2; Articles day 3; videos etc

Thanks
Lou

[CDN]

Originally Posted by frimby

Is it better to release press releases and pre-arranged articles and video reviews all on the day of launch? Or to spread their release out over a four day consecutive period? e.g Day 1; PR, Day 2; Articles day 3; videos etc

Thanks
Lou

Mostly, it is not possible to do all the promotional activities on the launching day. You can do it taking some time. It is good to launch press release as soon as possible. The campaign you have planned is good.

[ziocleto]

Originally Posted by frimby

Is it better to release press releases and pre-arranged articles and video reviews all on the day of launch? Or to spread their release out over a four day consecutive period? e.g Day 1; PR, Day 2; Articles day 3; videos etc

My take on that is that unless you are releasing Call of Duty, it's better to spread them over a period of time (and constantly).

A little bit every time it will give time to word of mouth to spread, while if you do it all in one go you'll get just that single day push.

Another "analytics" advantage of doing it step by step is that you can "measure" how effective the tool you've used is, ie what's the impact after the video, what's the impact after the reviews, what's the impact after the PR etc...

Also remember that it's a marathon not a 100meters sprint.

Unless you've got a big budget then the dynamics will be much different.