I recently started a blog that discusses iPhone App marketing. I released a fairly successful App called Show Time last August. I started this blog to talk about what I did right, wrong, and iPhone App marketing in general.
APPvised.com
I realize this is a shameless self promotion but I figure it might be of interest to some on this forum.
I really like youre website. I immediately added the RSS feed to Flipboard, so I hope you will write a lot more great articles. I really can use the thoughts and insights because I'm struggling with the same kind of problems. Making up a great idea for an App is very hard, converting your idea to a good App isn't easy as well. But once you're ready with a finished product it's damn hard to reach the people who can be interested in your App.
Glad you're liking it. I have to add the site to my own Flipboard... Good call.
I have a lot of articles lined up including tips on marketing (what I did right and wrong), hiring developers, more about design, and some popular App studio interviews. I want to interview studios and see how they made it so we can all learn from them instead of just talking about their Apps.
Anyway, thanks again!
Quote:
Originally Posted by Erwin
I really like youre website. I immediately added the RSS feed to Flipboard, so I hope you will write a lot more great articles. I really can use the thoughts and insights because I'm struggling with the same kind of problems. Making up a great idea for an App is very hard, converting your idea to a good App isn't easy as well. But once you're ready with a finished product it's damn hard to reach the people who can be interested in your App.
Some good marketing advice from the makers of Land-a Panda from Big Pixel Studios. Land-a Panda is currently ranked #36 overall as of writing this.
Hopefully some find it useful.
Some good marketing advice from the makers of Land-a Panda from Big Pixel Studios. Land-a Panda is currently ranked #36 overall as of writing this.
Hopefully some find it useful.
Really liked the site as well! Already on my RSS feed .
@gutenbergn & @mariano_donati
Thanks for the kind words! Whenever I start to feel like blogging about this stuff is a waste of time, responses like yours keep me writing. Expect more interviews as well and thanks again.
@Solublepeter
I never actually played that Rocky game, maybe I can download it on my PS3... That pic has actually been snagged and used on several other blogs. I need to start watermarking my work.
@iber4.com
I like your blog. I'm going to message you in a bit about it.
Why Advertising your iPhone App is a Total Waste of Money
There's way too many Advertising posts on this "Promotion Techniques" forum...
I just gotta say advertising for your iPhone App as an independent developer is just a total waste of money. Donate it to Japan, you'll get more out of it that way.
100001% agree, since day 1 I've joined this board I've fought an hard battle against adRob and friends. Welcome to the club
Yep, same here. I still think the single best form of advertising is just having a good app and decent page in iTunes. That's the ONLY place where people actually can decide whether or not to purchase your app.
Even if you developed a great campaign with amazing ads and achieve a sky-high click rate, once they get to that page--that will make them either click buy or not. And personally, I don't think I've ever clicked through an ad that led to an itunes/appstore page...period.
One last thing--social networks can still be leveraged in a couple of ways. And the great part is that they don't really cost a dime to use. But figuring out the right angle is the real trick.
I recently started a blog that discusses iPhone App marketing. I released a fairly successful App called Show Time last August. I started this blog to talk about what I did right, wrong, and iPhone App marketing in general.
APPvised.com
I realize this is a shameless self promotion but I figure it might be of interest to some on this forum.
Thanks for taking a look
Hey, great article - thanks - I have my first app coming soon, certainly food for thought!
Well your latest blog post was about how advertising is a waste of money, and I wanted to know, what was your opinion of PPI ala TapJoy/G6?
@crownonfire
I don't think TapJoy is going to survive after this latest business with Apple banning Apps from using their service...
But before Apple stepped in, I think PPI is a great concept but not something worth an indie developer's time. Reason being, it's super super expensive. On top of the price per install, you also need to pay for your own App which sort of rubs me the wrong way. Anyway, to buy the promise to get you into the top 100 overall in US, you'd have to pay like $10,000 at the bare minimum, which I didn't see a return on. I honestly have been searching through my gmail emails for the last hour trying to find the conversation I had with some company about this. I wish I could provide actual figures and quotes on this one but I just remember that you need a small fortune just to be able to take the risk... It's one thing to know this will work out but 100% but you don't or everyone and their mother would be doing it. I just would rather focus on fine tuning the product and letting it go viral than dealing with that sort of risk and potential debt.
On another note, just posted my latest interview on the blog yesterday with MacPhun studios. Pretty interesting read. They employee 15 people based all on App Store sales...
@crownonfire
I don't think TapJoy is going to survive after this latest business with Apple banning Apps from using their service...
But before Apple stepped in, I think PPI is a great concept but not something worth an indie developer's time. Reason being, it's super super expensive. On top of the price per install, you also need to pay for your own App which sort of rubs me the wrong way. Anyway, to buy the promise to get you into the top 100 overall in US, you'd have to pay like $10,000 at the bare minimum, which I didn't see a return on. I honestly have been searching through my gmail emails for the last hour trying to find the conversation I had with some company about this. I wish I could provide actual figures and quotes on this one but I just remember that you need a small fortune just to be able to take the risk... It's one thing to know this will work out but 100% but you don't or everyone and their mother would be doing it. I just would rather focus on fine tuning the product and letting it go viral than dealing with that sort of risk and potential debt.
On another note, just posted my latest interview on the blog yesterday with MacPhun studios. Pretty interesting read. They employee 15 people based all on App Store sales...
Question: Does a download from a promo-code count towards getting in the top 100?
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