I hope it's ok to open a new thread to make a summary of what the IAA (Indie Apps Alliance) has become and what we've accomplished so far. I'd like to know what you think about it.
For those who don't know, the Indie Apps Alliance (IAA) is a community of independent app developers dedicated to creating and delivering high-quality apps for various platforms, supporting and cross-promoting each other in order to make their work stand out from the mass of low-quality apps that are overwhelming the iTunes App Store. Our main (but not only) system of promotion is called the IAA Network, a cross-promotion platform that allows all of the member part of the network to advertise each other, for free in a fair system. What differentiate our platform from any other is that we're not concerned about profit. We're trying to put quality and fairness above anything else. There are other cross promotion platform out there, but if you have more $$ you can easily buy the better positions in the ads. In the IAA Network the position is calculated using this algorithm, which tries to guarantee that apps are listed in a fair way: IAA Network Exposure Algorithm in a Nutshell | Indie Apps Alliance
There's a review process to pass in order to get your app approved into the network, but registration is free and it costs nothing to give it a try. We have 4 people in the IAA reviewing the apps in an effort to make the review process as fair and neutral as possible.
I followed your link and according to it you had 146 "Purchase clicks". I suppose that these are the clicks that take you to the iTunes page of the app.
You seem to be assuming that 100% of people who go to see the iTunes page of the apps will buy them. I would quess that in reality the true number would be under 100%. Not everybody who goes to the iTunes page of your app buys your app.
Maybe I'm wrong. Please explain your thinking here.
You seem to be assuming that 100% of people who go to see the iTunes page of the apps will buy them. I would quess that in reality the true number would be under 100%. Not everybody who goes to the iTunes page of your app buys your app.
Maybe I'm wrong. Please explain your thinking here.
App Developer,
you're totally right, I guess I should have mentioned that it is not guaranteed that someone who gets redirected to iTunes will surely buy an app. However, I've not included into the statistics the fact that many more have tried the Lite versions of the apps, and that potentially some of them later purchased the full version of the app thanks to the IAA. I guess it could be a close estimate to assume that they cancel each other out (but I obviously have no way to prove this). I would also ask myself why would an user press the "Buy" button and then not finish the purchase on iTunes? Mistakes are unlikely since a confirmation box comes out and informs the user that he's being redirected to iTunes (with a choice to cancel the operation).
People can go to iTunes to read reviews by other customers.
Could you compare the actual sales numbers of the apps before IAA and after IAA.
Quote:
Originally Posted by pierotofy
App Developer,
you're totally right, I guess I should have mentioned that it is not guaranteed that someone who gets redirected to iTunes will surely buy an app. However, I've not included into the statistics the fact that many more have tried the Lite versions of the apps, and that potentially some of them later purchased the full version of the app thanks to the IAA. I guess it could be a close estimate to assume that they cancel each other out (but I obviously have no way to prove this). I would also ask myself why would an user press the "Buy" button and then not finish the purchase on iTunes? Mistakes are unlikely since a confirmation box comes out and informs the user that he's being redirected to iTunes (with a choice to cancel the operation).
Could you compare the actual sales numbers of the apps before IAA and after IAA.
Agree, it would be a better way to tell whether the IAA makes a difference. However since our network is still growing a comparison would be almost insignificant because at the moment we don't generate enough traffic to show big differences. There's the risk we would be just analyzing regular fluctuations in the purchases instead of demonstrating that the IAA works. Hopefully soon we'll have enough members to do what you said.
The project is going well! We have new apps every month and the data shows that developers benefit from being part of the network. For me, it has generated around 25 dollars in extra sales. Without considering the conversions from lite to full version (109 downloads of the lite version of my game occured through the IAA Network).
The project is going well! We have new apps every month and the data shows that developers benefit from being part of the network. For me, it has generated around 25 dollars in extra sales. Without considering the conversions from lite to full version (109 downloads of the lite version of my game occured through the IAA Network).
I looked into this alliance some time ago but wasn't sure that it was going anywhere. When you say $25 in extra sells and 109 extra free downloads, are these total figures? If so, how is this advantageous to any developer? Those seem like trifling numbers in comparison to what is actually needed to have any measurable success in the app store. Also, how do you determine that those $25 and extra downloads are from your being a member of the IAA? I have been trying for some time to successfully market my own apps, but it is a tough, no mercy market. You not only have to have an incredible App (truly incredible, not just in your own mind) but you also have to advertise in every innovative and successful market until your app finds some foothold. Even then, you still have to swing a little luck your way to truly achieve success. While I admire the humble efforts of developers to filter the garbage out of the App store, this will require a lot more of a concerted effort from developers than what the IAA is currently accomplishing. Nevertheless, if enough indie's sign on (and keep there "hello world" garbage out of the alliance) perhaps it can grow to one day make a significant dent. I would like to pledge my support, but I don't want to be a naive sailor on a sinking ship. If no one takes the IAA serious, couldn't this possibly have a negative impact on my apps by associating with the alliance? I don't mean to offend anyone with this post. I feel, however, that these are legitimate questions that should be answered. I don't fault you for trying to pursue an honorable way to market quality apps, either. I wish the IAA the best of luck and look forward to hopefully receiving an answer to the above questions.
I hope it's ok to open a new thread to make a summary of what the IAA (Indie Apps Alliance) has become and what we've accomplished so far. I'd like to know what you think about it.
For those who don't know, the Indie Apps Alliance (IAA) is a community of independent app developers dedicated to creating and delivering high-quality apps for various platforms...
Good spirit and good intentions, but it doesnt work IMHO :/
You are trying to increase sales and visibility not to the general public but within the developers community. Which it will never let you grow enough to break the boundaries of basically me buying my friend's app and my friend's buying my app back, if we are lucky. Like you are selling B2B but want to reach B2C instead.
In order to get visibility you dont need a good algorithm, you need money, that you dont have, so here we go again the infinite loop, it's always the same problem.
You are trying to get to 1 million adding 1 + 1, instead of growing exponentially. You may get there at some point, but boy that's not working as you can see.
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