The best use of YouTube for promotion

[ChrisMayer]

Hey,

I've only released a few apps and am still discovering what does/doesn't work in terms of publicity.

Up till now I've been making trailers for my apps, but I see a lot of developers simply making videos of them using the apps and explaining the features etc.

So... Trailer Vs Video Demo, what's best?

For reference here's my Trailers:

Brain App: Math

Zombie Skydive

[georgeburns]

Why not both?

[Appency]

Doing a good trailer requires a bit more creativity and talent then just recording yourself playing a game.... but then if done right, it always comes out more interesting to the viewer.. and potential app reviewers looking at the video.

[tappix]

It is certainly much easier to just screen cap or video tape you demoing your app hands on. I suggest doing this early to build buzz as it is quick and doesn't require much effort.

Appency is right though, it definitely takes a certain creativity to produce a good trailer.

Using SimFinger, SnapzProX, and iMovie I was able to produce the video below.

YouTube - TapnScrap Intro Video

I spent a ton of time on Audio Jungle (my referral link) looking for just the right piece of music to set my video to.

I find it's much easier to edit your screen captured app footage if you have a tempo and a good piece of music behind it.

I am curious what the consensus is for adding voiceovers?