Big drop of AdMob's revenue per click

[espinchi]

Hi there,

Have you noticed a drop in the revenue per click lately?

Here's the revenue per click that we have received since we launched our ad-supported application:

1/22/2010 0.024
1/23/2010 0.035
1/24/2010 0.039
1/25/2010 0.043
1/26/2010 0.044
1/27/2010 0.045
1/28/2010 0.055
1/29/2010 0.056
1/30/2010 0.057
1/31/2010 0.056
2/1/2010 0.046
2/2/2010 0.039
2/3/2010 0.030
2/4/2010 0.026

It went quickly up, and now it is going down.

Have you experienced the same? Is this normal? What is your average revenue per click?

Thanks,

Pablo
Androidsx

[Tambourin]

for me it has also fallen over the last weeks.
0.0367 on the 4th february

[Maximilian]

I'm considering using AdMob for promoting my first iPhone app. You think that's a good idea since this is dropping?

[softak]

I see this funny line on AdMob:

Date Revenue eCPM Requests Impressions Fill Rate Clicks CTR
2010/02/08 $0.00 $0.00 25 19 76.00% 2 10.53%

2 clicks and no money.