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Old 12-28-2009, 10:23 PM   #1 (permalink)
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Default Admob Is The Worst...

Does anyone else have problems with Admob totally ignoring customer support emails? I have a good balance in my Admob account from one of my free apps, I tried to transfer some of my balance over back on Dec 21 to do some Christmas advertising, never heard back from Admob. Sent them 2 support requests and posted in the Google Group and nothing. So basically, they owe me, but I can't even get them to transfer a small part of my balance over so I can advertise with them.

Didn't Google just pay $700mil for these guys?

If Admob can't do simple things right, how are they calculating our commissions correctly? How do we know we are getting paid the right amount per click? Their ecpms can fluctuate by as much as 50cents or more daily, some days it will be as low as 38 cents, then on rare days it will get up to a dollar.

I am very leary of Admob due to their horrible support - but I guess there are no other alternatives, right?
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Old 12-28-2009, 11:13 PM   #2 (permalink)
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Quote:
Originally Posted by app316 View Post
....How do we know we are getting paid the right amount per click?....
What is "right amount per click"?
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Old 12-28-2009, 11:21 PM   #3 (permalink)
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When someone clicks on an ad we get paid a certain amount, however, all earnings are considered pending for a certain period of time and as far as I know admob does not tell you how much you earned per ad. So my point is if they can't handle simple things like balance transfer requests, how do we know they are calculating our earnings correctly?
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Old 12-28-2009, 11:31 PM   #4 (permalink)
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What is "certain amount"? Can you yourself give even rough estimate what this "certain amount" should be?
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Old 12-28-2009, 11:33 PM   #5 (permalink)
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Yes, it should be a percentage of what the advertiser is paying Admob, and then Admob is obligated to pay us for each of those clicks. I am not sure what you are getting at here - do you use Admob in your apps?
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Old 12-28-2009, 11:43 PM   #6 (permalink)
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Yes, it should be a percentage of what the advertiser is paying Admob, and then Admob is obligated to pay us for each of those clicks. I am not sure what you are getting at here - do you use Admob in your apps?
What percentage? I'm just curious, when you mentioned "correct amount" - I was curious what that "correct amount" should be. Do you know?

Yes, I do use admob, but it's not the point. The income from admob is very low, because apps are very cheap and I suspect purchase/click ratio is very low.

I think admob is just going through the merger process and it's all messy over there. Once the company I worked for years ago went through merger and it was such mess and we didn't give a rat's a$$ about any "customer request".

I wouldn't do any more complex operation with admob right now (other than getting paid, at least that they do on time).
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Old 12-28-2009, 11:50 PM   #7 (permalink)
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Oh I see what you are talking about Dre - yeah you are probably right about the merger - but they couldn't answer support requests even before all that. That is my main thing with them is they don't answer support requests.

But you are right, they do pay on time, but what they pay us is totally subject to their calculations, so I am just leary of a company who has this kind of discretion and doesn't really have their act together.

My app is generating over 30,000 impressions a day and my best day has been $25 - it is because they don't have enough inventory, the ecpms are really low, and their ads are not relevant. I am hoping when google takes over this will change and we can actually make some real money from the traffic - or even better, maybe I can find some real advertisers and dump the admob bar!
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Old 12-29-2009, 08:58 AM   #8 (permalink)
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Quote:
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Their ecpms can fluctuate by as much as 50cents or more daily, some days it will be as low as 38 cents, then on rare days it will get up to a dollar.
What kind of app do you have?
Mine is a utilities app and it has an average eCPM of $1.7
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Old 12-29-2009, 10:30 AM   #9 (permalink)
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Man if my ecpms were 1.70 I might be actually making money!

I have a Disneyland app called MouseWait - on average I would say the ecpms are in the 40s - every once in a while I will see them spike over $1 - maybe once a month?
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Old 12-29-2009, 11:46 AM   #10 (permalink)
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Funny, as we are talking about this my ecpms are down to 26 cents today, that is really bad
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Old 12-29-2009, 11:57 AM   #11 (permalink)
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Quote:
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Funny, as we are talking about this my ecpms are down to 26 cents today, that is really bad
Mine too, and I bet everybody's. The reason is - Christmas is over, people will buy less. I believe they semi-manually adjust those eCPMs.

I really hope google will bring more variety of ads and not just other apps, but all the web.
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Old 12-29-2009, 12:08 PM   #12 (permalink)
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Yeah Dre I think you are right, that is why I don't trust them because I think they can adjust the ecpms whenever they want. If they could do simple balance transfers right and answer support emails I might have a little more faith in them, but Admob really bothers me.

Also - notice that all of your earnings are pending until a certain point - and they can adjust those at anytime without telling you or even showing you on a report.

My balance transfer request was way back on Dec 21 along with two support emails - still no response from them.

The problem is that we are stuck because I don't think there is another service at Admob's level, right?
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Old 12-29-2009, 12:30 PM   #13 (permalink)
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Yeah Dre I think you are right, that is why I don't trust them because I think they can adjust the ecpms whenever they want. ....
Yeah, but what else can you do? It's impossible to know if a person who clicked an ad did actually purchase the app or not. So admob has to come up with some "ecpms", charge some money from the advertiser, keep something to themselves and pay something to you and try to keep everybody equally happy (or equally unhappy - depending how you look at things )

Every other ad company would do the same. If there would be a way to track clicks with actual purchases it would be just great.

If you serve a lot of ads maybe it's worth trying some other ad companies. I would think everybody else would want to be purchase by Google too so they would serve better "ecpms" to attract devs. I haven't tried anything else, i don't serve a lot of ads. Maybe mixing different ad providers is a good idea too.

Or maybe it makes sense to have a deal with other devs (because "serving ads" on iphone is just having a button and opening the appstore app) so they would pay you, let's say fixed amount monthly and you show their apps with some frequency... I don't know how well this works.. just an idea to think about. this way we can avoid paying "tax" to admob.. (or any other ad company)
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Old 12-30-2009, 03:16 AM   #14 (permalink)
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Quote:
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Funny, as we are talking about this my ecpms are down to 26 cents today, that is really bad
mine too was down yesterday
but I see it's climbing again today
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Old 12-30-2009, 10:28 PM   #15 (permalink)
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Mine has been in the 30s for the last few days so the income is cut in half. Funny, I just received an e-mail from admob support from a request I sent over a month ago! I guess I'll get an answer on my balance transfer request at the end of January!
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Old 12-30-2009, 10:59 PM   #16 (permalink)
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Quote:
Originally Posted by app316 View Post
... Funny, I just received an e-mail from admob support from a request I sent over a month ago! ....
Maybe after Admob staff read this thread...
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Old 01-01-2010, 12:24 AM   #17 (permalink)
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Default Admob Money

A little off topic - I have never made an advertising supported app. What are peoples experiences in terms of payout vs charging for an app. I had a read a statistic somewhere that an app had to be used approx. 80 times to recoup the money from getting fewer downloads but charging a buck, and the articles premise was that since most apps aren't used that many times, you are far better off just charging for all your apps.

I would be interested in hearing a dialogue on people's experiences around pay-models on apps, and what works, and what doesn't.
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Old 01-01-2010, 04:27 AM   #18 (permalink)
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I think it's much higher than 80 times. But in reality you can't calculate like that.
You'll need alot of downloads for it to be worth the effort. Several thousand downloads per day at least.
And the app should not be too immersive. Otherwise people don't notice the ads. That's why I think games are not very appropriate for ads.
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Old 01-01-2010, 12:46 PM   #19 (permalink)
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What kind of click through rate do you have on your admob ads?
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Old 01-01-2010, 12:56 PM   #20 (permalink)
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Quote:
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What kind of click through rate do you have on your admob ads?
Lately it has been around 0.57% - and the last 4 days the ecpms have been really bad - I still generate the same or more impressions for half the profit.

Still haven't even heard from Admob on a balance transfer request so I can advertise with them with MY money that I have already earned. I sent the request back on Dec 21.

Not sure when Admob is going to get their act together, I mean how long does it take Google to step in and fix things after they own a company?
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Old 01-04-2010, 07:23 PM   #21 (permalink)
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Quote:
Originally Posted by joeprogrammer View Post
A little off topic - I have never made an advertising supported app. What are peoples experiences in terms of payout vs charging for an app. I had a read a statistic somewhere that an app had to be used approx. 80 times to recoup the money from getting fewer downloads but charging a buck, and the articles premise was that since most apps aren't used that many times, you are far better off just charging for all your apps.

I would be interested in hearing a dialogue on people's experiences around pay-models on apps, and what works, and what doesn't.
It really depends on the app, but in general the ad model is better-suited for apps that see continual use and longer session times.

Better metrics to examine would be the download multiplier that's based on a free app vs. a paid app (i.e., for every download an app would get as a paid app, it gets X downloads as a free app), the average impressions per download, and an eCPM... with that you can get your expected ad revenue and compare it to your expected paid app revenue and choose which model makes more sense for your app.
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