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Old 02-24-2009, 12:20 PM   #1 (permalink)
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Default Promotional contact list?

Can anybody point me to a good "promotional contact list"?

That is, a list of the most prominent, influential, widely-read, etc. relevant:

- Magazines (offline/online)
- Editors
- Writers/Columnists
- Bloggers
- Review sites

etc. etc. etc. who cover iPhone apps?

Surely, somebody has collected this. (Now, are they willing to give it away for free, though?)

I'd also be interested in sources of traditional media contacts.

Being new to both iPhone development and Apple, the list doesn't just roll off the top of my head. Heck, other than MacWorld, I couldn't even name one other Mac magazine...

Experience with PR agencies? Cost? Are there "boutique" agencies that deal with iPhone apps? Any good?

I'm really afraid of the idea leaking, though, so I prefer to do the PR myself. I won't do any advance publicity - no embargo is worth the bits it's printed on. I know my app will be duplicated, so it's a matter of maximizing the time it is exclusive.

Should I try to stand-out by mailing some little tchotchka related to the app, or at least making the mailing stand-out. (Yes, I plan on using the "obsolete" postal service. I think it gets more attention than an email.) Anyone have any experience with this? I get the idea that bloggers love tchotchkas. But are traditional journalists insulted by them? (I should stress that if I do this, it will be a low-value tchotchka - I won't be bribing anyone with an iPhone pre-loaded with my app, or some-such. That is likely to get coverage, but the wrong kind...)
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Old 02-26-2009, 03:39 AM   #2 (permalink)
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Default I started a list...

1. ---
FreshApps.com
Become a member.

2. ---
AppVee.com
AppVee - Daily iPhone apps and games reviews! - Developer Contact

3. ---
Apptism.com
Contact | Apptism

4. ---
iPhoneAppPodcast.com
Submit An App! | iPhone App Podcast - Video App Reviews for iPhone and iPod Touch Users

5. ---
148Apps.com
review.monkey@148apps.com
Needs Promo Code

6. ---
MacWorld.com
news@macworld.com
Needs Promo Code

7. ---
AppStoreApps.com
Contact | iPhone and iPod Touch App Store App Reviews
Needs Promo Code

8. ---
AppCraver.com
Contact Us - iPhone Apps | AppCraver

9. ---
AppSafari.com
Submit new iPhone applications - iPhone Apps, iPhone 3G apps and iPod touch Applications Gallery appsafari.com

10. ---
appleiphoneapps.com/
devcontact@appleiphoneapps.com

11. ---
iphoneapplicationlist.com/
iPhone and iPod Touch Application List » Submit new web or native application

12. ---
nativeiphoneapps.com/
NativeiPhoneApps - The iPhone Applications on the Internet.- Submit Link

13. ---
iphoneapps.co.uk/
iPhone Apps, iPhone Applications

14. ---
AppRater.com -
The best iPhone apps on the web! : Rankings - All Apps

15. ---
PRMac
Publish Once, Broadcast the World

16. ---
AppBank
Let me keep informed about your iPhone Application.

17. ---
iPod Touch Lab
iPhone & iPod Touch

18. ---
iphonehacks.com
Hacks

19. ---
iphonefootprint.com
iPhone Footprint

20. ---
TapDownload.com - Submit your iPhone App

Keep the list going!
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Old 02-26-2009, 07:17 AM   #3 (permalink)
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Nice list, SmilingOgre. Thanks
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Old 02-26-2009, 10:18 AM   #4 (permalink)
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Good idea to list them out like this; I'll go through it later and see if I can add any. Thanks!
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Old 02-26-2009, 11:00 AM   #5 (permalink)
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Here's another site you can submit to:
Just Another iPhone Blog

Disclaimer: I write for JAiB, but the contacts go to Patrick who runs the site.
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Old 03-15-2009, 06:49 PM   #6 (permalink)
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ifones.com
iphonealley.com
iphoneappindex.com
iphoneappreview.com
iphonedownloadblog.com
smartphonemag.com/iphone/
iphoneappreviews.net
theiphoneblog.com
whatsoniphone.com
appleiphoneschool.com

Last edited by ThirtyOne; 03-15-2009 at 06:57 PM.
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Old 03-23-2009, 02:46 PM   #7 (permalink)
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FWIW, iphoneapps.co.uk hasn't shown anything new since Sept 2008. I'd consider it dead.
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Old 04-01-2009, 09:29 PM   #8 (permalink)
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More sites
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Old 04-01-2009, 10:36 PM   #9 (permalink)
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I'm curious how many people have experienced the "oh we got your promo code and now we'll review your app for only $x..." syndrome.

If you're going to basically charge for reviews, make that clear up front so we can go ahead and give one of our scarce promo codes to someone who will genuinely do something with it, not just sit on it. I can't drop $50 per review on every review site out there. I'd rather send my app to honest bloggers who really care about what they're writing, not just writing thinly-concealed ads.
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Old 04-16-2009, 05:05 AM   #10 (permalink)
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Quote:
Originally Posted by XenonofArcticus View Post
I'm curious how many people have experienced the "oh we got your promo code and now we'll review your app for only $x..." syndrome.
If this is somewhat a prominent phenomenon, perhaps it calls for a black-list of "reviewers"?
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Old 04-16-2009, 11:02 AM   #11 (permalink)
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Quote:
Originally Posted by dsable View Post
If this is somewhat a prominent phenomenon, perhaps it calls for a black-list of "reviewers"?
I suspect _I_ may already be blacklisted the other way for mentioning the situation.
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Old 04-18-2009, 04:02 PM   #12 (permalink)
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Quote:
Originally Posted by XenonofArcticus View Post
I'm curious how many people have experienced the "oh we got your promo code and now we'll review your app for only $x..." syndrome.

If you're going to basically charge for reviews, make that clear up front so we can go ahead and give one of our scarce promo codes to someone who will genuinely do something with it, not just sit on it. I can't drop $50 per review on every review site out there. I'd rather send my app to honest bloggers who really care about what they're writing, not just writing thinly-concealed ads.
Is this common? Can you let me know who does this? I don't want to waste my promo codes either.
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Old 04-19-2009, 06:35 PM   #13 (permalink)
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Don't forget the all important

Toucharcade

148apps
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iPhone Marketing and Public Relations
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Old 04-20-2009, 02:01 AM   #14 (permalink)
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ilounge.com
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Old 04-21-2009, 02:46 PM   #15 (permalink)
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Quote:
Originally Posted by rpstro02 View Post
Is this common? Can you let me know who does this? I don't want to waste my promo codes either.
Honestly, I've lost track of who did. It would be an interesting experiment for someone publishing a brand-new app to submit it to all the review sites and see what response you got from each. HEY APPLE! It sure would be nice to be able to determine which promo codes were never used, and be able to re-issue expired codes that never got redeemed.
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Old 04-25-2009, 02:35 PM   #16 (permalink)
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Default The Great iPhone Application Directory List

Another iPhone Directory list to merge with the above is at ksoft Newsletter - The Great iPhone Application Directory List - Where to Submit Your App
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Old 05-19-2009, 05:15 PM   #17 (permalink)
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Quote:
Originally Posted by SmilingOgre View Post
Earlier this year at Apple's request we changed our URL and Podcast title to "The App Podcast" iPhone App Reviews - The App Podcast - Video App Reviews for iPhone and iPod Touch Users
You can submit your app to us at Submit An App! | The App Podcast - Video App Reviews for iPhone and iPod Touch Users
We provide a high quality video demo/review of your app. See our site for details.

We also have a list of 21 reputable review sites that you should get listed with on our developer marketing blog here: 21 Sites Your App Needs To Be Reviewed By Or Listed On | The App Podcast - Video App Reviews for iPhone and iPod Touch Users

Thanks!
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Old 05-19-2009, 09:32 PM   #18 (permalink)
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Quote:
Originally Posted by Jeradhill View Post

We also have a list of 21 reputable review sites that you should get listed with on our developer marketing blog here: 21 Sites Your App Needs To Be Reviewed By Or Listed On | The App Podcast - Video App Reviews for iPhone and iPod Touch Users

Thanks!
Jerad - given the question that's been asked above by several posters you might have mentioned that you charge for varying levels of video demo and 'featured' coverage at your site. The more money that is paid, the more an app is featured. This is openly stated on this page at your site.

AppCraver is another site listed above that charges for reviews, and for 'expedited' reviews.

Both sites are up front on their policies and don't try to hide them, so to each their own I guess.

My approach is that this is something I would not feel at all good about, it's not the way I want to do things. In fact, I'm part of a group of sites that takes a clear stance against accepting pay for coverage or reviews. It's called OATS (Organization for App Testing Standards) - 148 Apps i one fo the founding members - and I believe the principles are good, solid ones.

My site, as mentioned above is Just Another iPhone Blog, by the way ...
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Old 05-19-2009, 09:34 PM   #19 (permalink)
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Quote:
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Jerad - given the question that's been asked above by several posters you might have mentioned that you charge for varying levels of video demo and 'featured' coverage at your site. The more money that is paid, the more an app is featured. This is openly stated on this page at your site.

AppCraver is another site listed above that charges for reviews, and for 'expedited' reviews.

Both sites are up front on their policies and don't try to hide them, so to each their own I guess.

My approach is that this is something I would not feel at all good about, it's not the way I want to do things. In fact, I'm part of a group of sites that takes a clear stance against accepting pay for coverage or reviews. It's called OATS (Organization for App Testing Standards) - 148 Apps i one fo the founding members - and I believe the principles are good, solid ones.

My site, as mentioned above is Just Another iPhone Blog, by the way ...
Oh, and for info on OATS, what it stands for, and who are its members see:

Got O.A.T.S.? - Organization for App Testing Standards - iPhone and iPod Touch Application Review Ethics
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Old 05-20-2009, 10:13 AM   #20 (permalink)
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Quote:
Originally Posted by jtara View Post
Can anybody point me to a good "promotional contact list"?

That is, a list of the most prominent, influential, widely-read, etc. relevant:

........

etc. etc. etc. who cover iPhone apps?

Surely, somebody has collected this. (Now, are they willing to give it away for free, though?)

I'd also be interested in sources of traditional media contacts.

Being new to both iPhone development and Apple, the list doesn't just roll off the top of my head. Heck, other than MacWorld, I couldn't even name one other Mac magazine...

Experience with PR agencies? Cost? Are there "boutique" agencies that deal with iPhone apps? Any good?
jtara,

Great question. There are some nice lists of sites posted here. It looks like you are ready and willing to go through the effort to roll your own marketing.

But, you ask about boutique agencies - we are one such agency. Check us out at bootcampmobile.com. We believe our experience will allow developers to focus on building "great" apps and we can handle all the marketing to maximize the revenue.

We also have brand and agency clients who are looking to license a yet to be released product - which gives up front license fees to the developer before an app even launches!

I don't want to go on too much and violate the integrity of these forums.

Just wanted people to know that firms exist to help market your app, and there are other options than just putting the app in the iTunes store and delivering to app review sites.

Good luck!

mark

tw: @bootcampmobile

NOTE: We are always on the lookout for good developers to add to our developer network too.
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Old 05-20-2009, 12:57 PM   #21 (permalink)
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Quote:
Originally Posted by XenonofArcticus View Post
I'm curious how many people have experienced the "oh we got your promo code and now we'll review your app for only $x..." syndrome.
That's the only reply I ever got, and I tried submitting several applications to several blogs, including iphonealley, appstoreapps, appcraver, and possibly others which I don't recall. Of course the really big ones, like Gizmodo or Engadget simply don't answer.

I even tried doing an ad in response to one of those email. I tracked carefully the sales before the ad, during and after, I plotted the ad hit numbers as reported by the blog and my sales, and found absolutely zero correlation. The ads simply had no effect.

My conclusion is that the app related blogosphere is way too crowded, just like the app store, and the impact each blog has is minimal. I guess to really have an impact you need to have an ad with on of the big blogs. The issue is that AppStore prices don't make it economical to advertise. It's hard to justify a $0.1 per hit price when the App costs $0.99 and only in the wildest dreams you'll get a conversion rate that is better than 1 to 10.
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Old 07-11-2009, 01:30 PM   #22 (permalink)
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I will review anyone's app for free, no strings attached.

iPhone Apps Examiner

Sara Haley
iPhone Apps Examiner
Examiner.com
iPhone Apps Examiner
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Old 07-13-2009, 02:42 PM   #23 (permalink)
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Quote:
Originally Posted by sarahaley View Post
I will review anyone's app for free, no strings attached.
I couldn't find a "Contact Sara" link anywhere on that page... how should we get in touch with you about our apps?
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Old 07-15-2009, 04:29 AM   #24 (permalink)
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Share your promo codes at PromoDispenser.com!

You can register as a developer and post info about your game and upload as many promo codes as you want to our database.

Users will be able to get your code automatically, but only one code within 24 hours for one user.

It's a nice way to promote your game! You don't have to post your codes on forums.

http://promodispenser.com
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Share your promo codes automatically in a controlled environment and get 100% reviews at PromoDispenser

Last edited by Hunnenkoenig; 07-15-2009 at 04:50 AM.
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Old 07-15-2009, 05:31 AM   #25 (permalink)
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Quote:
Originally Posted by Hunnenkoenig View Post
Share your promo codes at PromoDispenser.com!

You can register as a developer and post info about your game and upload as many promo codes as you want to our database.

Users will be able to get your code automatically, but only one code within 24 hours for one user.

It's a nice way to promote your game! You don't have to post your codes on forums.

Promo Dispenser
Nice work. You took my idea and expanded on it, good.

A few notes though:
- Why limit to games, make the form suitable for any app, with games being one category.
- You could get all the information you are asking in your app submission form automatically from the appstore based solely on the app name - with the exception of the promotion codes of course - saving the developer the work, just a nicety...
- Why developers can't claim codes? We are the best users ;-)
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