I second what Chris said. While The App Show will benefit from the larger subscriber base, so will the developers here.
Steve Jobs pointed out that having the icon for the App Store on every iPhone and iPod touch will give all developers a front row level of exposure to the potential customer. While this is very true when compared to other models, it's starting to mean less as more and more apps are released to the store competing for the same space.
Right now, there are over 8 different voice recording apps, 7 competing list managers, and a multitude of options for just about every other category imaginable ... and this is just the beginning. We hope to be one way for consumers to see what's different between these options and hear from the developers who are creating them.
So, to answer your question ... everyone wins. We get increased subscribers, the developers gain another way to be seen, and the customers get to see the differences without buying all of the apps of a particular category.
Dave and I have a passion for the iPhone apps and I think that's evident in our shows. We love what you're doing here and hope that we can help you stay motivated and keep cranking out those awesome apps!!!
Thank you,
Steve Bostedor
The App Show