iAd Fill Rate

mouser58907 · 07-19-2010, 08:36 AM

So my app finally got approved, and so far I have had 131 requests for an iAd, and 0 filled. Is this normal?

fordracerguy · 07-26-2010, 05:04 PM

*edited* sorry

pofak · 07-26-2010, 08:41 PM

Quote:

Originally Posted by mouser58907

So my app finally got approved, and so far I have had 131 requests for an iAd, and 0 filled. Is this normal?

Depends. First of all, you get no fill from any country except US.

I have one app that gets around 50% fill from US and another that gets none. I guess it depends on keywords or the app category.

I have one app approved today and I already have 100% fill rate in US (1 request, 1 impression

)

Until Apple get more advertisers and in more countries, don't count on any meaningful income from iAd.

sambeckett · 07-28-2010, 10:59 AM

I have been active with iAd since 7-22.

Getting about 4k requests per day. With a total of 14k requests from United States. With 0% FILL!

I am not sure what is going on. I was planing to make my application free, but with 0% it has to stay at $1.

wish I knew what I did wrong.

KennyChong · 07-28-2010, 11:58 AM

Quote:

Originally Posted by pofak

Depends. First of all, you get no fill from any country except US.

I have one app that gets around 50% fill from US and another that gets none. I guess it depends on keywords or the app category.

I have one app approved today and I already have 100% fill rate in US (1 request, 1 impression

)

Until Apple get more advertisers and in more countries, don't count on any meaningful income from iAd.

Thanks for sharing...looks like outside US, I gonna get slow results from my iAd App.

sambeckett · 07-29-2010, 01:53 AM

Big news, July 28th 3,300 requests, 9 impressions, $0.15 Revenue !!!

Now do I earn all of that 15cents or 70% of it?

pofak · 07-29-2010, 08:41 AM

Quote:

Originally Posted by sambeckett

Big news, July 28th 3,300 requests, 9 impressions, $0.15 Revenue !!!

Now do I earn all of that 15cents or 70% of it?

How did you get $0.15 with 9 impressions? Are you sure it is not $0.05?

mouser58907 · 07-29-2010, 10:16 AM

Strange, I started getting iAds today too. 10 Impressions, 1 click, $0.15 revenue...

pofak · 07-29-2010, 10:22 AM

Quote:

Originally Posted by sambeckett

Big news, July 28th 3,300 requests, 9 impressions, $0.15 Revenue !!!

Now do I earn all of that 15cents or 70% of it?

Quote:

Originally Posted by mouser58907

Strange, I started getting iAds today too. 10 Impressions, 1 click, $0.15 revenue...

I am so confused about these stats. They don't make sense. Has anything changed?

mouser58907 · 07-29-2010, 10:53 AM

I've now gone from 65 requests, 10 impressions to 93 requests, 10 impressions.

I think they must be doing some sort of testing or something. I don't think these are real.

ncmacman · 07-29-2010, 11:16 AM

Quote:

Originally Posted by mouser58907

I've now gone from 65 requests, 10 impressions to 93 requests, 10 impressions.

I think they must be doing some sort of testing or something. I don't think these are real.

I just had my updated app go live on the store two days ago, over 12,000 requests, ~120 impressions...ooooh! 1% fill rate! Very disappointing.

After learning that iAd is only currently available in the US, I have since changed my app availability to the US only (people who have downloaded my app in other countries will just have to wait for iAd to start working before I let it go live there again).

I need to continue to keep tabs on this ongoing experiment to see if it is worth switching over my other apps. I hope Apple comes through for me on this as I am taking a risk for going with iAd.

mouser58907 · 07-30-2010, 09:12 AM

I had another 9 impressions filled for exactly 15 cents. Something fishy is going on, I wish apple would let us know instead of leaving us in limbo.

pofak · 07-30-2010, 09:32 AM

Quote:

Originally Posted by mouser58907

I had another 9 impressions filled for exactly 15 cents. Something fishy is going on, I wish apple would let us know instead of leaving us in limbo.

It seems they switched impression and revenue for you. 15 impressions should earn 9 cents and not other way around

On one my apps has 15 impressions (no click) with revenue 5 cents with eCPM of $3.60 today. I am not going to complain for 4 cents but something is not right.

That being said, has Apple itself announced officially how much per impression and click they pay? No other ad network tell you how much each click will earn you.