If you really wanted to you could just use a switch statement:
HTML Code:
switch(indexPath.row) {
case 0:
[[cell textLabel] setText:@"This is the first row"];
break;
case 1:
[[cell textLabel] setText:@"This is the second row"];
break;
case 2:
[[cell textLabel] setText:@"This is the third row"];
break;
}