Looks like IRS is required to fill new form 1099-K if a US based business entity was using payment providers for sales:
Instructions forForm1099-K (2011)
Did anyone ask Apple about this?
I know that Paypal and Google will be sending those forms this year.
However:
"Automated clearing houses, healthcare networks, and accounts payable departments do not qualify as TPSOs and do not report under section 6050W."
Apple is sending money using ACH and that could be a loophole.