Experience monetising the Chinese market - best ad networks etc.?

[Arty Tales]

Does anyone have any experience with apps focused on the Chinese market? I’m particularly wondering about ad networks that might deliver better results for a Chinese language app than a US/Europe focussed ad mediation platform such as mobclix.

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Some recent articles on the growth of the Chinese iOS app market:

Local Currency Boost Download Volumes in Chinese Apple App Store | Distimo

“The download volume of paid applications in the Chinese top 100 has almost doubled after the 18th of November, the day Apple introduced the Yuan.”

Distimo: China Now The Second Largest iPhone App Market After The U.S. | TechCrunch

“China Now The Second Largest iPhone App Market After The U.S.”

“In China for example, 65% of the 300 most popular free applications are regionally popular only.“

Distimo Releases Full Year 2011 Publication | Distimo

“Comparing the number of Apple App Store downloads in the US with the number of Apple App Store downloads in China, we see that China now generates 30% of the total downloads of these two countries in the Apple App Store for iPhone. The number of downloads generated in the Apple App Store for iPad in China are even closer to those generated in the US: China generates 44% of the iPad downloads of these two countries”

[ilmman]

if china is 2nd most popular.. then why do my downloads stats still stink even being in top 10 in a category ?

[merlin]

China is popular when it comes to free apps, but they suck when it comes to paying for something.

I remember that one of my apps had like 2000 downloads in China one day we had a free promotion That day in U.S. we gave away 8000. The next day we made the app $.99. In China 2 people bought it, in U.S. - 80.

As for the ads, even if someone is paying for them, I don't think that it's sustainable. Somewhere someone has to pay for the product, if noone does that, noone will spend on advertising.

That's why I don't publish in China.

[Eugen Dobrin]

i dont have much knowledge about chinese language but ad networks like adiquity,smaato have a good base in asian traffic may be they can help you out...

[ziocleto]

Originally Posted by merlin

I remember that one of my apps had like 2000 downloads in China one day we had a free promotion That day in U.S. we gave away 8000. The next day we made the app $.99. In China 2 people bought it, in U.S. - 80.

That's the key point, I had the same experience.

In the space of 2 days:

China: Free: 20000 downloads top 2 overall, Paid: 1 download.
US: Free: 700 downloads, top nothing overall, Paid: 20 download.

This is why everyone that says China is a big market hasn't got an app out there. It simply is not _now_. It could be one day? Maybe.

[ilmman]

I make quite a decent amount with admob but in-apps is terrible.. So cheap they are (gf translated my app)