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Old 12-21-2011, 05:48 PM   #1 (permalink)
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Default Increase in sales christmas week?

From previous experience do you notice an increase in sales during christmas week?
This is my first christmas selling apps so I don't know what to expect.
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Old 12-21-2011, 05:52 PM   #2 (permalink)
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Yes, though not really until from Christmas Day onwards.
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Old 12-21-2011, 06:02 PM   #3 (permalink)
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Yes, though not really until from Christmas Day onwards.
thanks, this is what I thought, what has been your previous % increase?
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Old 12-21-2011, 06:05 PM   #4 (permalink)
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Last year was my 1st Christmas sales season, and the increase was well over 500% . . . But, now there are close to 300% more apps in the store than last year, so I'm not looking for anything close to that this season. (Hoping . . . . . but not looking.)
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Old 12-21-2011, 06:10 PM   #5 (permalink)
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Last year was my 1st Christmas sales season, and the increase was well over 500% . . . But, now there are close to 300% more apps in the store than last year, so I'm not looking for anything close to that this season. (Hoping . . . . . but not looking.)
Ok thanks, wow 500% would be great! Was this just christmas day or for the next few days after too?
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Old 12-21-2011, 06:24 PM   #6 (permalink)
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thanks, this is what I thought, what has been your previous % increase?
We saw a 135% increase in week on week revenues in the week starting Christmas Day compared to the week ending Christmas Eve.

We had elevated revenues all the way through to the following April from that spike though.
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Old 12-21-2011, 07:39 PM   #7 (permalink)
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Quote:
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We saw a 135% increase in week on week revenues in the week starting Christmas Day compared to the week ending Christmas Eve.

We had elevated revenues all the way through to the following April from that spike though.
I saw a 200% increase but it didn't last quite as long. Increased sales lasted through end of January for me.
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Old 12-21-2011, 07:53 PM   #8 (permalink)
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for 2 years straight I got no increase on Christmas whatsoever. I don't like Christmas, Christmas doesn't like me...
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Old 12-21-2011, 07:53 PM   #9 (permalink)
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I would say that if we all make 200% this year, we should be very thankful. So if you usually make $500 on a Saturday, then if we make $1000 on Christmas it will be a good day.

I have been on the App Store since 2008 and every year there is a dramatic decline in %. The first two years were 500%+, 2010 was about 250% or so, and this year may be somewhere between 150-250%.

There is just simply too much competition on the App Store these days.

Keep your expectations LOW! If you set them low, you'll be happy if they are higher. If you set them too high then you'll be disappointed for sure.
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Old 12-21-2011, 08:45 PM   #10 (permalink)
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Quote:
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I saw a 200% increase but it didn't last quite as long. Increased sales lasted through end of January for me.
Well, to be fair, we did stoke the flames with a number of product updates which helped stretch out the tail.

For a slightly different metric, we saw a 250% increase is revenue on Christmas Day over Christmas Eve.
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Old 12-21-2011, 10:46 PM   #11 (permalink)
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Wow, this is all so new to me.
Last Christmas I did not even know what an App was...no kidding.
This year I have learnt how to use a MacBook, make Apps and even found this swell forum too.
Just wait until next Christmas......
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Old 12-22-2011, 01:08 AM   #12 (permalink)
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Wow, this is all so new to me.
Last Christmas I did not even know what an App was...no kidding.
This year I have learnt how to use a MacBook, make Apps and even found this swell forum too.
Just wait until next Christmas......
While I knew what an app was I did not know how to use Mac OS or have a macbook at the beginning of the year so I feel ya lol.
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Old 12-22-2011, 05:15 AM   #13 (permalink)
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2009 saw a 1000% increase, i.e. tenfold. Very nice - and it lasted well into April 2010. Last year was a 600% increase, but a quicker settling back down (end-Feb 2011). I'll let you know what this years is in relation as and when the scores on the doors are in.
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Old 12-22-2011, 11:20 AM   #14 (permalink)
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if current sales trends continue and I get the same bump I got last year for Christmas then I'll blow my one-day sales record out of the water on Christmas Day! But I won't know until the 30th!

It's extremely fortunate for me that NBA opening day coincides with Christmas this year =)
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Old 12-22-2011, 01:14 PM   #15 (permalink)
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if current sales trends continue and I get the same bump I got last year for Christmas then I'll blow my one-day sales record out of the water on Christmas Day! But I won't know until the 30th!

It's extremely fortunate for me that NBA opening day coincides with Christmas this year =)
Then you will be one heck of a bignoggin
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Old 12-22-2011, 02:37 PM   #16 (permalink)
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O man I just had a 50% decrease in downloads just before the shut down.. so sad .. Seems like Free Apps are not going to be effected
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Old 12-22-2011, 06:40 PM   #17 (permalink)
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Congrats on top spot in all of sports!&*!@^&*!@ It looks like you are well on your way to breaking those sales records.
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Old 12-23-2011, 02:39 PM   #18 (permalink)
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Congrats on top spot in all of sports!&*!@^&*!@ It looks like you are well on your way to breaking those sales records.
thanks. if i can maintain that throughout the christmas shutdown ill be in for one heck of a payday =)

i'm also #3 top free but my IAPs are actually generating more revenue than being #1 top paid. freemium ftw!
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Old 12-23-2011, 02:43 PM   #19 (permalink)
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Quote:
Originally Posted by bignoggins View Post
thanks. if i can maintain that throughout the christmas shutdown ill be in for one heck of a payday =)

i'm also #3 top free but my IAPs are actually generating more revenue than being #1 top paid. freemium ftw!
I think we're all excited for you. We'd love to hear what your numbers are after Christmas if you're willing to share, as it's not often that someone on the boards has a #1 app in their category.

I'm curious to see what your ranking really pulls in. Any estimates? Think you'll top $100,000 during the shutdown?

Ethan
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Old 12-23-2011, 03:09 PM   #20 (permalink)
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I think we're all excited for you. We'd love to hear what your numbers are after Christmas if you're willing to share, as it's not often that someone on the boards has a #1 app in their category.

I'm curious to see what your ranking really pulls in. Any estimates? Think you'll top $100,000 during the shutdown?

Ethan
probably not that much. Total for yesterday was 4K. If I get a 200% bump like I did last year it'll probably net me 12K on christmas day. But I'm hoping the fact that the NBA opener is also on christmas will send me north of that. My best guess is between 30K-40K during the next week.

I got really lucky though. NBA opener is super hyped up this year and pretty much all my competitors got caught with their pants down and didn't release a fantasy basketball app in time due to the NBA lockout, so I pretty much have a monopoly right now.

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Old 12-23-2011, 03:36 PM   #21 (permalink)
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Quote:
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probably not that much. Total for yesterday was 4K. If I get a 200% bump like I did last year it'll probably net me 12K on christmas day. But I'm hoping the fact that the NBA opener is also on christmas will send me north of that. My best guess is between 30K-40K during the next week.

I got really lucky though. NBA opener is super hyped up this year and pretty much all my competitors got caught with their pants down and didn't release a fantasy basketball app in time due to the NBA lockout, so I pretty much have a monopoly right now.
Nice, good luck BigNoggins! I'm hyped up to see the season openers as well, should be a nice day to relax and watch some b-ball.

Who are your usual competitors? I usually only see your app and maybe the yahoo official app, and that's about it.
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Old 12-23-2011, 05:37 PM   #22 (permalink)
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Quote:
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thanks. if i can maintain that throughout the christmas shutdown ill be in for one heck of a payday =)

i'm also #3 top free but my IAPs are actually generating more revenue than being #1 top paid. freemium ftw!
This really is exciting. I wish you all the best.
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Old 12-23-2011, 06:38 PM   #23 (permalink)
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Christ alive, I'm first in line for some shares when there's the BigNoggins IPO

All the best Biggie!!!
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Old 12-23-2011, 07:11 PM   #24 (permalink)
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Quote:
Originally Posted by bignoggins View Post
probably not that much. Total for yesterday was 4K. If I get a 200% bump like I did last year it'll probably net me 12K on christmas day. But I'm hoping the fact that the NBA opener is also on christmas will send me north of that. My best guess is between 30K-40K during the next week.
Wow! Now I'm more excited to see how things will go for you than my own sales

Good luck and congrats on your chart positions... Merry Crimbo
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Old 12-24-2011, 08:44 AM   #25 (permalink)
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Quote:
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freemium ftw!
quoted for truth.
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