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Old 11-11-2011, 07:47 AM   #1 (permalink)
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Default Ad Network Revenue

I am always reading thread after thread about how little people make from the ad networks and how there fill rates never get filled. Other then im guessing the few who actually generate some decent revenue from the ad networks can people give me an idea what sort of revenue they generate.

are we talking under $1 a day? Can you give me an idea of your app downloads against ad network revenue? Purely what sort of revenue you generate daily from ads on average.

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Old 11-11-2011, 11:38 AM   #2 (permalink)
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Quote:
Originally Posted by rodgo View Post
I am always reading thread after thread about how little people make from the ad networks and how there fill rates never get filled. Other then im guessing the few who actually generate some decent revenue from the ad networks can people give me an idea what sort of revenue they generate.

are we talking under $1 a day? Can you give me an idea of your app downloads against ad network revenue? Purely what sort of revenue you generate daily from ads on average.

cheers
about $50-60 per month, over 90000 downloads per month, iAd doesn't worth to use it. People don't click ads.
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Old 11-11-2011, 12:11 PM   #3 (permalink)
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about $50-60 per month, over 90000 downloads per month, iAd doesn't worth to use it. People don't click ads.
My customers do click ads. Using iAd + AdMob as a backup. Last 30 days stats:
iAd revenue $498 from 32,822 impressions with 5.13% CTR
AdMob revenue $283 from 180,173 impressions with 3.46% CTR

That makes $781 a month, and I only have 18,476 downloads. If only I could have 10 times more downloads and 10 times more revenue I'm also selling a paid version making $983 in last 30 days.
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Old 11-11-2011, 04:33 PM   #4 (permalink)
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Quote:
Originally Posted by superg View Post
My customers do click ads. Using iAd + AdMob as a backup. Last 30 days stats:
iAd revenue $498 from 32,822 impressions with 5.13% CTR
AdMob revenue $283 from 180,173 impressions with 3.46% CTR

That makes $781 a month, and I only have 18,476 downloads. If only I could have 10 times more downloads and 10 times more revenue I'm also selling a paid version making $983 in last 30 days.
Those are pretty strong clickthrough rates, which is giving you great eCPMs. Hopefully, it is sustainable.
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Old 11-11-2011, 07:02 PM   #5 (permalink)
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Quote:
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My customers do click ads. Using iAd + AdMob as a backup. Last 30 days stats:
iAd revenue $498 from 32,822 impressions with 5.13% CTR
AdMob revenue $283 from 180,173 impressions with 3.46% CTR
Nice numbers but are they consistent every month? How many months has your app been released? If a company wanted to advertise a banner within your app how would you determine the rate if you had the facility to publish your own banners?

If an advertiser offered you $300 a month approx $10 a day to place there banner in your app and ignored the usual CPC, CPA model what would most Devs do?

cheers
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Old 11-12-2011, 02:29 AM   #6 (permalink)
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Nice numbers but are they consistent every month?
Yes. As the number of active users keep growing, my AdMob weekly revenues have have been growing from $10/week in July to $75/week in October. iAd revenues have be much more stable, only little growth.
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How many months has your app been released?
It was released in August.
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If a company wanted to advertise a banner within your app how would you determine the rate if you had the facility to publish your own banners?

If an advertiser offered you $300 a month approx $10 a day to place there banner in your app and ignored the usual CPC, CPA model what would most Devs do?
Never thought about this. Haven't got any advertising offers yet

I'm really puzzled about my high click-through-rate. After launching my app users are expected to put the phone on the table, not hold it and click the ads
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Old 11-12-2011, 06:08 AM   #7 (permalink)
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I put my ads in a very annoying position so that it can be accidently clicked.. make around $150 a day.. used to be around $450 on release
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Old 11-12-2011, 06:28 AM   #8 (permalink)
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I put my ads in a very annoying position so that it can be accidently clicked.. make around $150 a day.. used to be around $450 on release
how many times does a banner need to be clicked to generate that sort of revenue? Do clicks earn you $ or impresions? I ran a banner for a direct ad for a company and it generated approx 2500 clickthroughs. From that can you guestimate the amount of revenue?

cheers
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Old 11-12-2011, 08:17 AM   #9 (permalink)
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Quote:
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how many times does a banner need to be clicked to generate that sort of revenue? Do clicks earn you $ or impresions? I ran a banner for a direct ad for a company and it generated approx 2500 clickthroughs. From that can you guestimate the amount of revenue?

cheers
its on how many clicks.. 2500 clicks give me around $65 on admob

edit: would also like to know what 2500 clicks would give me on iAds

Last edited by ilmman; 11-12-2011 at 08:20 AM.
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Old 11-12-2011, 08:35 AM   #10 (permalink)
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its on how many clicks.. 2500 clicks give me around $65 on admob
Wow so i guess all those people saying there is no money in ads must be right. The % of people actually making decent $ from ad revenue must be almost the same as a banner ads CTR .

I dont understand how the ad networks became the powerhouses they have become today with the majority of publishers and advertisers getting nothing.

It's a crazy time we live in.
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Old 11-12-2011, 08:56 AM   #11 (permalink)
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Wow so i guess all those people saying there is no money in ads must be right. The % of people actually making decent $ from ad revenue must be almost the same as a banner ads CTR .

I dont understand how the ad networks became the powerhouses they have become today with the majority of publishers and advertisers getting nothing.

It's a crazy time we live in.
guess it really depends on the ecpm or what ever it is.. 8000 clicks gives me $250.. sometimes 6000 does as well.

and got an admob last night and it saying its improving on it next month
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Old 11-16-2011, 04:29 PM   #12 (permalink)
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Great thread. I guess it really depends on having a solid monetization strategy. Often times devs, which are now friends, did not build the app around advertising, rather simply built the app and decided to throw them in after the fact.

Happy to throw out some ideas or make any intros

Cheers!
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Old 11-18-2011, 08:03 AM   #13 (permalink)
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Can someone please explain the following. If someone loads my app and an ad network delivers a banner ad this is 1 impresion. Now if the user goes to another page within the app does another ad display so this is another impresion or does the ad network deliver the same banner throughout all pages so this is considered 1 impresion per app session. Hope i sort of make sense?

My sports app which shows a new page per game delivered 1.2million impresions for the month so is it worthwhile implementing an ad network?

thanks
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Old 11-18-2011, 01:25 PM   #14 (permalink)
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Quote:
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Can someone please explain the following. If someone loads my app and an ad network delivers a banner ad this is 1 impresion. Now if the user goes to another page within the app does another ad display so this is another impresion or does the ad network deliver the same banner throughout all pages so this is considered 1 impresion per app session. Hope i sort of make sense?
Different ad networks have slightly different metrics for what is considered a successful impression, but in general every time you request a banner and the ad network supplies one which you then display succesfully that is a new impression. So you can have multiple impressions per game session.

In fact, if the gamer sits on the same screen for long eneough, you should be requesting and displaying a new banner so you can generate multiple banner impressions per screen.


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My sports app which shows a new page per game delivered 1.2million impresions for the month so is it worthwhile implementing an ad network?
1.2m banner impressions monetizing at an eCPM (effective revenue per 1000 impressions) of US$0.50 would generate you $600, and eCPMs can be a lot lower than that depending on where your user base is. You need a lot of impressions to make good money.

You might consider using interstitial or video ads in your app which monetize at a higher eCPM (usually between $5 to $15). These could be used in addtion to a banner ad strategy.

Our game Flick Kick Field Goal Kickoff uses quite an aggressive advertising implementation with both banners and interstitial/video ads, but is quite successful on an ongoing basis.
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Old 11-22-2011, 05:20 AM   #15 (permalink)
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revenue will depend on the traffic profile also..if you have good traffic from countries like U.S,U.K,Australia,South Africa you can earn handsome money... earning from Asian traffic will be less….
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Old 11-22-2011, 06:59 AM   #16 (permalink)
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A few weeks ago i got an email from admob and i heaard they changing the priority of ads or something requested but i cant remember the full details about it. Its supposed to increase our revenue maybe?
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Old 11-22-2011, 11:49 AM   #17 (permalink)
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A few weeks ago i got an email from admob and i heaard they changing the priority of ads or something requested but i cant remember the full details about it. Its supposed to increase our revenue maybe?
Everything they've done so far decreased revenue...
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Old 11-22-2011, 12:18 PM   #18 (permalink)
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OK, after seeing the picture on Laura's post I COMPLETLY lost track of what this thread is about!
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Old 11-22-2011, 07:33 PM   #19 (permalink)
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OK, after seeing the picture on Laura's post I COMPLETLY lost track of what this thread is about!

HaHa great call!
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Old 11-22-2011, 08:56 PM   #20 (permalink)
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I put my ads in a very annoying position so that it can be accidently clicked.. make around $150 a day.. used to be around $450 on release
Sneaky. How many downloads do you have to generate those numbers?
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Old 11-22-2011, 11:07 PM   #21 (permalink)
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Quote:
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I put my ads in a very annoying position so that it can be accidently clicked.. make around $150 a day.. used to be around $450 on release
Congrats. that's a nice daily income from ads.. my ads income are nowhere near that figure.
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Old 11-23-2011, 10:45 AM   #22 (permalink)
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well now its about $100 a day.. Btw has anyone noticed the eCPM for admob increased around 50% latel?
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Old 11-23-2011, 02:19 PM   #23 (permalink)
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well now its about $100 a day.. Btw has anyone noticed the eCPM for admob increased around 50% latel?
Your revenue lift will possibly be because US traffic has lifted for the Thanksgiving holiday plus advertisers are running premium campaigns at higher CPMs over the same period.

I look forward to the Christmas holidays for the same reason.
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Old 01-24-2012, 04:34 AM   #24 (permalink)
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Quote:
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revenue will depend on the traffic profile also..if you have good traffic from countries like U.S,U.K,Australia,South Africa you can earn handsome money... earning from Asian traffic will be less….
thanks for the suggestion mate...
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