Pricing your app higher amidst lower priced competition
Do any of you all have experience with this? It seems like app pricing is in a race to the bottom, and that's no different with a lot of my competition.
However, I'm in a niche category and have a product that is far superior to others with which I'm competing. From a feature and presentation standpoint, I blow them out of the water. Mine's just...better. (And that's not me bragging, the other apps - even officially licensed ones in this dept are just bad)
(I've got a number of others across many sports soon to come out).
I'm pretty insistent that I stay at $1.99. But every single other "Kansas Basketball" team app is either .99 or free.
Am I crazy? Or have some of you had success with this approach? Pricing it higher than your competition and having the quality of your app help you beat them...
Any feedback/experience with this would be sincerely appreciated.
Hmmm well for example lets say 50 people download your app priced at .99 - That will = to $50 approx. But 50 of the people who downloaded your app may have only downloaded your app because of the .99 price.
However
Lets say only 25 people downloaded your app priced at $1.99 - That will = to approx to $50 too.
So the conclusion is would you prefer less people downloading your app priced at $1.99 or more people download at 0.99?
I'd say price it at 0.99, more people will download the app meaning your ranking will be better than lets to say you priced more expensive with fewer downloads.
Edit: IMO I'm not too sure on the icon. I think it'd look better with a 'real' coloured 3d basket ball than a 2d dull one btw.
My market is completely different, but my prices and quality was also higher than the competition. It's a little different because my app was $49.99, and the competition was $29.99. We were making good money, but losing to the competition on the Top Grossing Education apps chart. So as a test, I put my app on sale at the competitors price, and sales skyrocketed. Now, we're making more money even at the lower price, and our competition is not even showing up on the same chart with us any more.
It's hard to say if this translates to your niche, but I certainly encourage you to experiment with pricing a bit to see what makes the most money.
I have a question that is a bit off topic but atleast its a top for you?
How can you legally make and name this app after the Kansas Jayhawks? Arnt there copyright issues with the school and the NCAA? are there different rules between say this and a App about an NBA team or any other sport team? It looks like there must be a fine line but what is it and how did you find out what you can and cant do?
From my experience with my app all my competition is at $0.99 so I started my app out at the same price. However, all my users kept leaving me 5 star reviews and some were even saying "your app is so good you could charge more " and stuff like that.
So I raised the price to $1.99 just to see what would happen and downloads barely went down, but my monthly revenue increased almost 50%
Depends on your category and how good your customers think your app is, but I can tell you that one of my competitors that is priced at $0.99 actually has a 4 star rating, but people still keep buying my app way more even though its double the cost simply because they like my app that much better.
I say you should increase the price and give it a try for a week. See what happens, if your revenue goes down or your rank drops then change it back. If people really really like your app enough people will pay $1.99 just as fast as they would pay $0.99 and it will put more money in your pocket.
I have a question that is a bit off topic but atleast its a top for you?
How can you legally make and name this app after the Kansas Jayhawks? Arnt there copyright issues with the school and the NCAA? are there different rules between say this and a App about an NBA team or any other sport team? It looks like there must be a fine line but what is it and how did you find out what you can and cant do?
I fully expected Kansas Jayhawks in the title to get shot down, but it didn't. However, I know for a fact pro teams have to be licensed to be able to use the full name. College seems to be a little less policed.
So the Washington Capitals team app I submitted last night is called Washington Caps Hockey 2011-12
My first app is priced at 5.99 I get about 14 sales a week. If I lower the app to 4.99 or 3.99, or even 2.99 I get only 1 or 2 sales.
Going cheap doesn't always work.
There is a sweet spot for every app, it depends on how many downloads you are getting and your pride. Speaking just for myself, giving away an app for .99 just insults me (my app is worth more than a Snickers bar) and I'd rather have less people buying but at a more reasonable price.
On the other hand, I do have a day job.
Just my tuppence though.
Last edited by kazbluesky; 10-27-2011 at 09:51 PM.
Pricing your app higher amidst lower priced competition
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