New Apps not delivering iAds through AdWhirl

[Pyrrhic Victory]

I think I might be missing part of the process.

I already have one App in the App Store. It is using an iAd/AdMob combo with AdWhirl. I am generating revenue from both iAd and AdMob. iAd is primary and AdMob fills the unfilled requests.

I've recently had two more Apps sent to the App Store. AdMob is generating ads, but iAd does not even list them in iTunes Connect. AdWhirl states that they are providing about one iAd a day.

What do you think might be happening?

[Tambourin]

Did you activate iAd for the app in iTunesConnect?