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Old 03-24-2011, 06:20 PM   #1 (permalink)
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Default App marketing & promotion basics

Hi everyone,

It's been a while since I introduced any new apps but I'm releasing a few more shortly. Wanted to create a resource for new/returning app devs for the basics and must do things for app promotion.

- press release
- submit to blogs/reviewers
- youtube demo
- facebook promotion
- twitter
- (website) + adwords

Feel free to add or comment as the more ideas we gather, the more beneficial for all.

good luck to the next angry birds app!

btw, have you guys read the article on "color" - amazing!

Color Looks To Reinvent Social Interaction With Its Mobile Photo App (And $41 Million In Funding)
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Old 03-24-2011, 06:44 PM   #2 (permalink)
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darn't sorry mods, clicked the wrong forum, can you help me move to the promotion forum, thx!

Quote:
Originally Posted by ihuangeri View Post
Hi everyone,

It's been a while since I introduced any new apps but I'm releasing a few more shortly. Wanted to create a resource for new/returning app devs for the basics and must do things for app promotion.

- press release
- submit to blogs/reviewers
- youtube demo
- facebook promotion
- twitter
- (website) + adwords

Feel free to add or comment as the more ideas we gather, the more beneficial for all.

good luck to the next angry birds app!

btw, have you guys read the article on "color" - amazing!

Color Looks To Reinvent Social Interaction With Its Mobile Photo App (And $41 Million In Funding)
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Old 03-24-2011, 06:53 PM   #3 (permalink)
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Originally Posted by ihuangeri View Post
This Color app...while it seems like a cool technical exercise, I don't get the purpose. Why would I want to look at the photo streams of everyone else near me? Most of whom are probably looking at the same thing? The chances that you are within 150 feet of another human using the exact same app at the same time are pretty slim, unless you're on an airplane and the app is Angry Birds.
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Old 03-24-2011, 07:00 PM   #4 (permalink)
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Quote:
Originally Posted by 7twenty7 View Post
This Color app...while it seems like a cool technical exercise, I don't get the purpose. Why would I want to look at the photo streams of everyone else near me? Most of whom are probably looking at the same thing? The chances that you are within 150 feet of another human using the exact same app at the same time are pretty slim, unless you're on an airplane and the app is Angry Birds.

I'm more amazed by the amount of funding it received than the app concept itself. Still pretty cool though. Maybe if it's constantly running in the background?

I guess it's just another excuse to start a conversation with those next to you.
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Old 03-24-2011, 08:57 PM   #5 (permalink)
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Originally Posted by ihuangeri View Post
Maybe if it's constantly running in the background?
Not on iOS

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I guess it's just another excuse to start a conversation with those next to you.
A better app would be the one stopping those around you from starting a conversation with you. That's something I would actually use
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Old 03-24-2011, 09:01 PM   #6 (permalink)
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Originally Posted by baja_yu View Post
A better app would be the one stopping those around you from starting a conversation with you. That's something I would actually use
I miss Omni magazine. I'd buy a copy in the airport lounge every time I flew, and I could be assured of a most peaceful flight. Sigh.

Too bad the Fortean Times is so hard to acquire ...
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Old 03-25-2011, 01:56 AM   #7 (permalink)
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I don't get the Color's purpose as well. It is a slick app and all, but I just don't see using it daily. Probably just me though.
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Old 03-25-2011, 02:40 PM   #8 (permalink)
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Quote:
Originally Posted by baja_yu View Post
Not on iOS



A better app would be the one stopping those around you from starting a conversation with you. That's something I would actually use
haha, perhaps you'll be the one person within the 150ft radius not using color, and then they'd strike a conversation with you asking why.
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Old 03-25-2011, 03:06 PM   #9 (permalink)
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Originally Posted by ihuangeri View Post
haha, perhaps you'll be the one person within the 150ft radius not using color, and then they'd strike a conversation with you asking why.
Judging from the reviews on the app store, nobody can figure out the purpose of this app or when/why they would want to use it.

Epic fail in progress?
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Old 03-25-2011, 04:37 PM   #10 (permalink)
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Color is just symptomatic of the new tech bubble that is happening. God help us.
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Old 03-25-2011, 04:39 PM   #11 (permalink)
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Color is just symptomatic of the new tech bubble that is happening. God help us.
Or God help us to get in on it. I'm sure the founder of pets.com is just doing fine...
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Old 03-25-2011, 04:52 PM   #12 (permalink)
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Or God help us to get in on it. I'm sure the founder of pets.com is just doing fine...
eh..VC backed startups just isn't my thing. Investors are just another boss. Much better to be a bootstrapped indie dev imo.
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Old 03-25-2011, 05:14 PM   #13 (permalink)
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eh..VC backed startups just isn't my thing. Investors are just another boss. Much better to be a bootstrapped indie dev imo.
I was thinking the same thing. totally agree... It's the same thing as just getting employed with stock options (but with much more responsibility and headache).
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Old 03-25-2011, 07:26 PM   #14 (permalink)
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This Color app...while it seems like a cool technical exercise, I don't get the purpose.
It's the next step of scamming big investors with silly ideas.
What uploading a geo codeded picture on a server? Are we kidding?
$41 Millions for that??

I bet the guy must really run away now with the money before the investors catch him... The app is ridiculousy bad designed, not much in it, very not intuitive and completely useless, or rather, there are already 40000 thousands apps that do the same thing... Sharing pictures. And I can clone that in 2 days.

I really thing the guy must run now. And all the reviews the he paid to generate hype, they are all so sad.

And the saddest thing of all, Apple fell for that and featured the same day of release.

Power of money, today is a very sad day.
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Old 03-25-2011, 09:15 PM   #15 (permalink)
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Here's their privacy policy..I know I will NOT be installing or using their app..

"We also collect pictures, videos, comments, and actions you take through the App (“Content”), and information on your location. When our App is active, your Device provides periodic updates to our server of your location, which allows us to show you fresh Content based upon where you are at that moment. We share your Content with others. Sharing Content publicly with others from different locations is what this App is about. If you find this objectionable, please consider not using our App or Site."


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I don't get the Color's purpose as well. It is a slick app and all, but I just don't see using it daily. Probably just me though.
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Old 03-25-2011, 10:40 PM   #16 (permalink)
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Here's their privacy policy..I know I will NOT be installing or using their app..
Not even with a piece of tape over your camera lens? And something to muffle the microphone (at least according to the tech crunch article)?

I'm withholding judgement on the app for the moment. Everybody's either a voyeur, an exhibitionist, or both, right? Years ago I wouldn't have thought this app worthwhile, but that was before the advent of Survivor and its brethren.

It's either going to be very popular or it's going to turn into Chat Roulette whenever you're within 150 feet of a restroom stall. Maybe both. At least you have to be voluntarily running it.
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Old 03-29-2011, 04:39 AM   #17 (permalink)
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Quote:
Color is also making use of every phone sensor it can access. The application was demoed to me in the basement of Color’s office — where there was no cell signal or GPS reception. But the app still managed to work normally, automatically placing the people who were sitting around me in the same group. It does this using a variety of tricks: it uses the camera to check for lighting conditions, and even uses the phone’s microphone to ‘listen’ to the ambient surroundings. If two phones are capturing similar audio, then they’re probably close to each other.
And this is crap!
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Old 03-29-2011, 08:28 AM   #18 (permalink)
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Quote:
Originally Posted by mightybao View Post
eh..VC backed startups just isn't my thing. Investors are just another boss. Much better to be a bootstrapped indie dev imo.
100% agree.
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