Best Second Ad Platform?

hackmods · 01-18-2011, 07:35 AM

Hey guys,

Im doing 55k - 80k impresions a day and Im hitting a 2.5-4.5% fill rate. Is it worth adding secondary ad platform to bill the blank ad space? If so whats the best platform?

**baja_yu** · 01-18-2011, 11:43 AM

I went with AdMob and iAd, managed through AdWhirl. I can't tell you specifics as I'm waiting for the app to be approved.

hackmods · 01-18-2011, 12:43 PM

Quote:

Originally Posted by baja_yu

I went with AdMob and iAd, managed through AdWhirl. I can't tell you specifics as I'm waiting for the app to be approved.

how long did it take to hear from adwhirl? I tried signing up earlier but didnt get an email...

**baja_yu** · 01-18-2011, 01:27 PM

It was an immediate response. See if it maybe went to your Spam/Junk folder.

**rocotilos** · 01-18-2011, 01:56 PM

Quote:

Originally Posted by hackmods

Hey guys,

Im doing 55k - 80k impresions a day and Im hitting a 2.5-4.5% fill rate. Is it worth adding secondary ad platform to bill the blank ad space? If so whats the best platform?

Just take a look at your app request of iAds in other countries that don't have iAd, if they are a lot, then, you should put 2nd ads in.

ptoone · 01-21-2011, 11:17 PM

Thexyz Network offers great rates on both CPM and CPC ads for applications.

Rodney Jones · 12-05-2011, 07:58 AM

you can have a second ad platform or integrate with a mediation platform…I have used smaato & now using adiquity.and I am getting fill rate upto 90%...

PikPok · 12-05-2011, 03:15 PM

Quote:

Originally Posted by hackmods

Im doing 55k - 80k impresions a day and Im hitting a 2.5-4.5% fill rate. Is it worth adding secondary ad platform to bill the blank ad space?

Yes.

Quote:

Originally Posted by hackmods

If so whats the best platform?

We use iAds backfilled by AdMob which gives us good results.

Alon G · 01-02-2012, 07:49 AM

Hey guys,
I think that you shouldn't settle for such low fill rates and add a secondary ad platform or even completely replace your primary one.

BTW, the fill rate doesn't tell the whole story. How is the eCPM they are providing you with? What's the CTR you are generating?

To the best of my knowledge, outside the US, both iAD and AdMob are quite weak.

Eugen Dobrin · 01-24-2012, 05:03 AM

Quote:

Originally Posted by Rodney Jones

you can have a second ad platform or integrate with a mediation platform…I have used smaato & now using adiquity.and I am getting fill rate upto 90%...

even i am using them they are performing well at the moment...