When including ads in your app, do you have to include a disclaimer in your EULA for the data transmitted to the ad agency? Do you have to do this with iAd or is that included in Apple's standard EULA?
I don't think you have to include it because really don't have control over anything. Not content, not refresh time, not even if and what ad you will get. And you certainly don't have any capacity to send anything through the ad to the advertiser.