I am a new iOS developer + experienced programmer + this is my first time submission.
I created a story app and submitted it last week, after being In Review for more than a day, Apple have finally replied with the following email:
--- We've completed the review of your app, however, we cannot post this version to the App Store because the primary purpose of your app is to display content that is a book. Such content is more appropriate for iBookstore.
Therefore, we encourage you to submit your content to iBookstore. There are two options for developing iBookstore content: working with Apple and working with Apple-approved iBookstore Aggregators.
To work with Apple on iBookstore distribution, first verify that your content meets the following requirements:
- ISBNs for all titles you intend to distribute
- Is in EPUB format, passing EpubCheck 1.0.5
For more information, including additional requirements and how to apply for iBookstore, please visit <www.itunes.com/sellyourbooks>.
Please feel free to reply to this email if you have any questions about this information or would like to discuss it further.
Since my app can not be a book, is not published anywhere, there is no ISBN and simply contains stories, publishing it as a book into the iBookStore is simply not appropriate.
Also, this doesn't make sense to me as I can see there is a Books category in the iTunes, where there are thousands of books already present, even those which are in public domain as well or replicas of those already there in iBookStore.
How should I pursue this with Apple now, i have yet to reply their email? Any help would be highly appreciated.