I mainly use iAd in my app but I'm considering adding another network. Therefore I'm looking for a Ad mediation platform. So far I heard about AdWhirl and Mobclix... but I'm wondering if there are more out there.
What's your experience?
I'm looking for a system that will allow me to fine tuning which network to use on a country-by-country basis and also set the fillrate (I don't want a 100% fillrate).
I mainly use iAd in my app but I'm considering adding another network. Therefore I'm looking for a Ad mediation platform. So far I heard about AdWhirl and Mobclix... but I'm wondering if there are more out there.
What's your experience?
I'm looking for a system that will allow me to fine tuning which network to use on a country-by-country basis and also set the fillrate (I don't want a 100% fillrate).
Hope to read your thoughts!
Andrea
I use AdWhirl on my free app and to be honest I don't think it's that great. My eCPM is lower than it used to be, but I'm not totally sure if it's just coincidence. If anyone has experience with MobClix, it'd be good to know if it's worth the switch
my revenue per day from mdotm is actually higher than iAds for the last 7 days.
I like Mobclix too. Of course I work there, so I'm biased.
We can't tune per country (yet) but it's on the roadmap.
Regardless what you use, just remember CTR is your golden ticket, drive it up and the networks will send you more and better campaigns.
Also, something coming up quite a bit: if you choose Adwhirl, make sure it doesn't call or queue ads in the background, because that will artificially lower your CTR, and by extension your CPM. It's great for us because people leave them in droves but it's something to think about.
I like Mobclix too. Of course I work there, so I'm biased.
We can't tune per country (yet) but it's on the roadmap.
Regardless what you use, just remember CTR is your golden ticket, drive it up and the networks will send you more and better campaigns.
Also, something coming up quite a bit: if you choose Adwhirl, make sure it doesn't call or queue ads in the background, because that will artificially lower your CTR, and by extension your CPM. It's great for us because people leave them in droves but it's something to think about.
Haha were you there in their Plug N' Play days? I'm a new recruit there.
I just started to integrate manually the admob alongside iAd in one of my app. I set that iAd is the priority, since I am pretty impressed with iAd revenue. In countries where iAd is not available, I let the admob take over.
I just started to integrate manually the admob alongside iAd in one of my app. I set that iAd is the priority, since I am pretty impressed with iAd revenue. In countries where iAd is not available, I let the admob take over.
I think iAd use your iTunes Account details to send you ads (I was in Italy for Christmas and iAd shouldn't work, but I was getting ads because I've got an Uk iTunes account)... is that info available in IOS SDK?
I think iAd use your iTunes Account details to send you ads (I was in Italy for Christmas and iAd shouldn't work, but I was getting ads because I've got an Uk iTunes account)... is that info available in IOS SDK?
Actually iAd (and all ad networks for that matter) geo target based off IP addresses associated from your phone (all phones have an IP, even if they're not on the network). If you're out of the country, the request is relayed back to your country (for billing) so you appear to be coming from the country where the phone is billed.
Adam are you sure about what you are saying?
If iAd geotags your phone IP, I shouldn't get any ADV while I was in Italy! I was connected to an italian mobile provider hence my IP was geotagged as coming from Italy therefore I shouldn't get any ADV.
Adam are you sure about what you are saying?
If iAd geotags your phone IP, I shouldn't get any ADV while I was in Italy! I was connected to an italian mobile provider hence my IP was geotagged as coming from Italy therefore I shouldn't get any ADV.
No what I'm saying is the networks tag you via your billing carrier's location. So essentially, iAds was reading where your billing was going and thus was sending you ads while you were physically in Italy.
In my experience, AdWhirl is basically junk. Too many cases handled naively, IMO. My one app that uses AdWhirl has code in it to totally deactivate their refresher if iAds are being served up (turn off AdWhirl when iAd is received, turn it back on when iAd fails). Before I did that, their refresh was happening at times that messed up the iAd built-in rotation schedule and thus nullifying very valuable iAd fills.
I'm switching to Mobclix. However, my first app to use it on is an iPad app and if you want to include iAd then it is a bit complicated on the iPad at this time. It's not a big deal though, just not the drop-in everyone hopes for!
That goes for iAd too btw, Apple made no effort to make iAd work on SplitView-based apps, so you have to write custom code. Oh and despite being last to the party they chose very unique ad sizings. Although I think their sizes maybe make more sense, its still painful that the rest of the market is using drastically different ad sizes.
Hopefully I'll be done with this integration soon -- I'm exited to get going with Mobclix. If all goes well I'll be transitioning my iPhone app to Mobclix from AdWhirl as well.
No what I'm saying is the networks tag you via your billing carrier's location. So essentially, iAds was reading where your billing was going and thus was sending you ads while you were physically in Italy.
Umh... Sorry... I forgot to mention that I'm Italian and when I go back to Italy I always put in my iPhone a microsim from an Italian mobile provider!
I don't want to argue on your explanation... I'm just wondering if it's based on a "best guess", or there's some documentation somewhere that proves it.
If I can find that info, I would finally be able to add some kind of custom implementation and make other adv networks (thanks to mobclix) available in the countries where iAd is available and keep them off in the countries were I don't want them!
Umh... Sorry... I forgot to mention that I'm Italian and when I go back to Italy I always put in my iPhone a microsim from an Italian mobile provider!
I don't want to argue on your explanation... I'm just wondering if it's based on a "best guess", or there's some documentation somewhere that proves it.
If I can find that info, I would finally be able to add some kind of custom implementation and make other adv networks (thanks to mobclix) available in the countries where iAd is available and keep them off in the countries were I don't want them!
Well that changes things!
That's how my advertising department described it to me, let me check with him to see if he can explain...
Edit: well, according to our resident expert, that defies our understanding of how networks target mobile users. But keep in mind iAds are handled outside of our technology, so that just might be what "all other" networks do. So your iTunes account reasoning seems to be the best assumption at this point.
In my experience, AdWhirl is basically junk. Too many cases handled naively, IMO. My one app that uses AdWhirl has code in it to totally deactivate their refresher if iAds are being served up (turn off AdWhirl when iAd is received, turn it back on when iAd fails). Before I did that, their refresh was happening at times that messed up the iAd built-in rotation schedule and thus nullifying very valuable iAd fills.
I'm switching to Mobclix. However, my first app to use it on is an iPad app and if you want to include iAd then it is a bit complicated on the iPad at this time. It's not a big deal though, just not the drop-in everyone hopes for!
That goes for iAd too btw, Apple made no effort to make iAd work on SplitView-based apps, so you have to write custom code. Oh and despite being last to the party they chose very unique ad sizings. Although I think their sizes maybe make more sense, its still painful that the rest of the market is using drastically different ad sizes.
Hopefully I'll be done with this integration soon -- I'm exited to get going with Mobclix. If all goes well I'll be transitioning my iPhone app to Mobclix from AdWhirl as well.
Please let me know how that goes because I am in the same boat (minus the iPad part.) I'm not too happy with adwhirl so let me know how mobclix treats you
Please let me know how that goes because I am in the same boat (minus the iPad part.) I'm not too happy with adwhirl so let me know how mobclix treats you
Guys - Now's a good time to be making changes, you can figure out the technical details without losing too much revenue.
Ad demand is super slow right now, so it's the best time to make a major change. Shoot me a note and I'll make sure you get on with the right way: adam(at)mobclix(dot)com
Guys - Now's a good time to be making changes, you can figure out the technical details without losing too much revenue.
Ad demand is super slow right now, so it's the best time to make a major change. Shoot me a note and I'll make sure you get on with the right way: adam(at)mobclix(dot)com
When does demand ramp up again? Is there a yearly cycle that it usually follows?
When does demand ramp up again? Is there a yearly cycle that it usually follows?
depends on the network and what campaigns they've got planned. Newer networks (mobile) have less of a structured pipeline so they fluctuate more.
Online networks have been around a while and they build their pipelines to have less fluctuation. Traffic Marketplace, for instance avoids the high prices of Q4 and pushes things into Q1, so you'll see them come about faster and ramp higher in Q1.
So long story short, it depends on the network but we should see increase of prices in late January after the networks with sufficient demand are ramped up with ad campaign flights.
currently I am using adiquity I have also used smaato before,….adiquity allows developers to fine tune the networks to be used in a particular country…
Tap Me looks interesting and innovative. I haven't used it, but it looks like it migrates really well within the app; function wise. If someone tries it out, please tell me how your experience was.
I am also a little biased...
BUT I think inneractive really gives great results.
The fine tuning according to countries is done on the platform's side so the developer doesn't have to deal with that. The platform automatically chooses from which networks to draw advertisements from according to location and that's how good CTR is generated.
Its a one line of code SDK which is also very light.
Please let me know how that goes because I am in the same boat (minus the iPad part.) I'm not too happy with adwhirl so let me know how mobclix treats you
One giant negative of MobClix is that it's all the money from all your ad providers runs through MobClix... you're pretty much marrying yourself to the company and completely dependent on them. With AdWhirl, you maintain your own relationship with the ad companies you mediate with.
If you look up MobClix in this forum and elsewhere you'll see they had some weird issues with delivering payments to clients as well.. I know they've made changes recently to correct this, but I'd still prefer to care for my eggs myself rather than put them all in the MobClix basket.
One giant negative of MobClix is that it's all the money from all your ad providers runs through MobClix... you're pretty much marrying yourself to the company and completely dependent on them. With AdWhirl, you maintain your own relationship with the ad companies you mediate with.
If you look up MobClix in this forum and elsewhere you'll see they had some weird issues with delivering payments to clients as well.. I know they've made changes recently to correct this, but I'd still prefer to care for my eggs myself rather than put them all in the MobClix basket.
That's a pro not a con for me. Why would you want to maintain separate relationships in the first place?
Their payments have also been fixed. I get a regular check every month.
That's a pro not a con for me. Why would you want to maintain separate relationships in the first place?
Their payments have also been fixed. I get a regular check every month.
Given the nature of the problems in the past I feel much better having a business relationship with each ad networks that own me money rather than having everything go through MobClix. There is more transparency this way and if there is trouble with one network it doesn't effect the rest. Getting one check every month is great, but if there are any problems with that one company, that's 100% revenue lost and some very stressful updates to change your whole ad system.
To be fair though I do have complaints about AdWhirl as well. Active development seems to be almost non-existent or very slow, as it is an open source project and not supported by a company. (I could be wrong about this... I know Google is affiliated with AdWhirl, but I was under the impression that they haven't been doing much with it since they own AdMob as well now..). It seems like MobClix or other for profit mediators might have a better incentive to keep their platform up to date. Does MobClix offer support for interstitial ads for any networks, or do they support multiple ad sizes?
Ad Mediation Platform. Which one do you use?
I'm a new recruit there.
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