iAd is a disaster. I don't care how people are trying to spin it and I don't care if the eCPM is through the roof with iAds...if the users can't see the ads, they won't click on them.
Is there an ad network out there that has an okay eCPM and that actually fills more than 33% of requests?
Neither me don't understand the enthusiasm with iAds. On admob I get > 90%.
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Work like a slave, live like a king.
You guys. Listen. You need to use iAd as your main network and another ad network, like AdMob, for your backup ads. Use the delegate method to detect when an iAd doesn't load and then load your secondary network.
That is the way to maximize your revenue. Who gives a sh*t about fill rate! The number one factor you should be looking at is eCPM. Hopefully over time Apple's fill rate will get better and the eCPM stays the same. But in the meantime, take advantage of the high eCPM!
- (void)bannerView:(ADBannerView *)banner didFailToReceiveAdWithError:(NSError *)error {
[banner removeFromSuperview];
[self loadMobClixAd];
}
- (void)loadMobClixAd {
// load your fallback MobClix ad here in the same place your iAd was
}
You guys. Listen. You need to use iAd as your main network and another ad network, like AdMob, for your backup ads. Use the delegate method to detect when an iAd doesn't load and then load your secondary network.
That is the way to maximize your revenue. Who gives a sh*t about fill rate! The number one factor you should be looking at is eCPM. Hopefully over time Apple's fill rate will get better and the eCPM stays the same. But in the meantime, take advantage of the high eCPM!
Ethan
Or use AdWhirl instead of implementing the delegate code yourself. It is easy and it works.
That is the way to maximize your revenue. Who gives a sh*t about fill rate! The number one factor you should be looking at is eCPM. Hopefully over time Apple's fill rate will get better and the eCPM stays the same. But in the meantime, take advantage of the high eCPM!
I think the eCPM will remain high for a long, long time as long as the roll out is as glacially slow as it is...I mean, the only real ads available are in the US. At the pace Apple is going, it'll take 5 years before companies roll ads in other countries.
I'm getting a lot of requests from US users, but let's face it, the US represents 1/3 of the requests...there is still a large untapped market out there...and I'm sure the first companies to advertise on iAd for other countries will pay top dollar for click-throughs and inflate the eCPM to astronomical numbers...and curious users that have never seen an iAd (such as myself) will click on them.
I just wish Apple would hurry up.
Last edited by Picklefoot; 09-06-2010 at 06:24 AM.
How invasive are your guys' ads? I try to keep mine as non-invasive as possible, and the ads don't even show up until the user has had the app active for a certain amount of time. I do this to improve the user experience, but my CTR is pretty terrible - when I remove my own clicks it's like .002. I'm wondering if it's possible that iAd is counting impressions while the ads aren't actually in view (I hide them over certain intervals), but even still, if I multiplied the CTR by 4 to account for this, it's still terrible.
If they don't improve then I'm probably going to trash all the user-experience stuff and just keep ads up permanently.
Mine are as invasive as possible. In fact, I'm fairly sure most of my clicks are accidental. My ad is permanently fixed right above a UITabView. Why? To annoy the hell out of my users and get them to fork over money for the paid version.
My advice is that if you are running ads on a LITE version of the app, make it as annoying as possible. Screw user experience, the paid version of your app will always give you better returns than ad impressions on a per-user basis.
Quote:
Originally Posted by iphoneblahb
How invasive are your guys' ads? I try to keep mine as non-invasive as possible, and the ads don't even show up until the user has had the app active for a certain amount of time. I do this to improve the user experience, but my CTR is pretty terrible - when I remove my own clicks it's like .002. I'm wondering if it's possible that iAd is counting impressions while the ads aren't actually in view (I hide them over certain intervals), but even still, if I multiplied the CTR by 4 to account for this, it's still terrible.
If they don't improve then I'm probably going to trash all the user-experience stuff and just keep ads up permanently.
Mine are as invasive as possible. In fact, I'm fairly sure most of my clicks are accidental. My ad is permanently fixed right above a UITabView. Why? To annoy the hell out of my users and get them to fork over money for the paid version.
My advice is that if you are running ads on a LITE version of the app, make it as annoying as possible. Screw user experience, the paid version of your app will always give you better returns than ad impressions on a per-user basis.
Yeah, that's probably the best way to go about it. I was originally thinking that going for the best user experience would lead to more upsells and better store reviews, but I can't track the former and there doesn't seem to be any effect on the latter. Guess I gotta follow Mark Pincus's (of Zynga) advice..when you're starting out, no ethics, revenue at all costs
How is it unethical to encourage users to pay for an app instead of freeloading off the LITE version? You'll have to explain that one to me.
Quote:
Originally Posted by iphoneblahb
Yeah, that's probably the best way to go about it. I was originally thinking that going for the best user experience would lead to more upsells and better store reviews, but I can't track the former and there doesn't seem to be any effect on the latter. Guess I gotta follow Mark Pincus's (of Zynga) advice..when you're starting out, no ethics, revenue at all costs
How is it unethical to encourage users to pay for an app instead of freeloading off the LITE version? You'll have to explain that one to me.
Well, the context of the Pincus quote is a little more extreme than what we're talking about here. Basically, he said that when Zynga first started out and they didn't have much money, he literally did "every horrible thing in the book just to get revenues," to the point of degrading the quality of the product.
I'm not saying that pushing tons of ads is on that level, but, depending on your implementation, it can follow down that path. Especially when you start saying things like, "To annoy the hell out of my users..."
Also, there really is no concept of freeloading a free product. You make something, and you exchange it for a price. If the price is free, then the price is free. The user has no moral obligation to click on ads...I doubt that we're all making sure to click on an ad once a day, in exchange for using this free forum.
Last edited by iphoneblahb; 09-08-2010 at 03:25 AM.
I doubt that we're all making sure to click on an ad once a day, in exchange for using this free forum.
Adding ads to free app and even making annoying is not un-ethical but clicking on an ad only as an exchange for using this free forum and or a free app is. Why I should make another person (the advertiser) pay for MY use?
My app update with iAds got approved today but I didn't know I had to enable iAds in iTunes Connect BEFORE it was approved.
This is really depressing. Do I really have to wait another 2 weeks now for another update? Can I send them an email or something?
I made the same mistake. Enable it and upload an update for it real quick (just a version number change). My update was approved in about 2-3 days (it just got approved today).
I made the same mistake. Enable it and upload an update for it real quick (just a version number change). My update was approved in about 2-3 days (it just got approved today).
That's good to hear - I'll give that a shot and hopefully I'll get lucky.
Then you are a lucky one, I feel like it's a great day to see my fill rate hit over 20%. I have though submitted updates that will use mobclix as a back up for when the iads don't fill.
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