I think your logic is flawed. Just because Android users aren't buying apps (which can be attributed to requiring google checkout, mass piracy, and limited number of supported countries) does not mean that Android users will not buy products. Impression based advertising should do fairly well on Android, ads for other apps may suffer but I don't think big companies care about app revenues as much as building brand awareness.
Well... my logic isn't flowed with regards to app advertisers. With regards to buying other products (not the apps) we still need analyze how many people are buying goods from within their phones (or signing up for various services).
I don't have an answer to that, but I don't think it's big today.
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60 days ago I would've agreed with you but (to quote myself):
Quote:
Last month, the average eCPM actually (briefly) eclipsed iPhone on our exchange.
That means last month for a short period on our exchange-- 8.5B impressions monthly--it was more valuable for advertisers to pay for an Android spot than an iPhone.
The brands do wants Android users. They may not buy as many apps, but they have to buy something...
.NET/Siverlight, which is really an amazing development environment that I've used for many years on the desktop. I really had high hopes for the Windows 7 phone because of how much I love .NET, but once I saw the UI I think it's easy to say that this is going to be as big a flop as the Kin and Zune, and probably one of the biggest failures in the history of Microsoft. They're late to the game with a phone that has the worst mobile UI out there and is going to be lacking a ton of very basic features from the start. If you're going to launch a new mobile OS against the iPhone and Android, you really have to come in with something stellar, not this piece of junk. MS was in the best position to do that, but has failed with Win 7. Balmer really needs to get the boot already and Gates should come back and resurrect that company the way Jobs did, MS can't seem to do anything right these days.
Hm, I think WM7 will fail as well, but for opposite reasons. I think the UI looks awesome and is a breath of fresh air, but what is a massive failure is only supporting .NET/silverlight and not c/c++. What MS did is alienate their WM developers, a huge number. Every WM app was written in C/C++, so if any old devs want to move to WM7, which I would be very happy to do, they have to rewrite their entire codebase for .net, which I and many others will NEVER do. So basically WM devs have a choice, move to iPhone and learn a little objc where the market is more competitive, but about 1M times larger, or rewrite your entire codebase and hope WM7 pans out, which is a BIG hope. Seems like a no-brainer.
also the fact that they don't have much payment options like iTunes does limits the number of paid apps customers
I personally also think that the android market is at the very low price segment, i mean i can get the latest android for around 130 € new and unlocked !! Most users,who buy these phones are not willing to pay for apps too. Main problem in fact is marketing back end,which is brilliant for iPhone, iPad (iTunes), and basicly does not exists for android! I have ported One of my apps to blackberry,by the way it took me hours to get it to this old fashioned java, selling figures are worse too, and why? back end does exists, but much to late.... Blackbery has overslept it ! Don't waste your time, get focused to the brilliant Things! Think different !! Lol
I would like to add my 2 cents. I will not be developing for android. Until google
fix the terrible Android Market , it is not financially viable. For example one app sold approx 1000 in appstore in 2 months and I placed it on android market for a week and 0 sales ! Zero!! What a waste of time.
The problem is also the type of user who owns an Android. They tend to be male, nerds and would rather spend 6 hours trying to find a pirated version of your app for free than pay a dollar.
And have you tried to use an Android phone? It is not user friendly, unless like me you are a geek and are prepared to spend time going through the depths of menus to change the home screen etc
Also the sort of people that buy iPhones are not tech savvy and tend to be higher earners and dont mind paying a dollar for an app, they have better things to do than spend half their day geeking around.
Hm, I think WM7 will fail as well, but for opposite reasons. I think the UI looks awesome and is a breath of fresh air, but what is a massive failure is only supporting .NET/silverlight and not c/c++. What MS did is alienate their WM developers, a huge number. Every WM app was written in C/C++, so if any old devs want to move to WM7, which I would be very happy to do, they have to rewrite their entire codebase for .net, which I and many others will NEVER do. So basically WM devs have a choice, move to iPhone and learn a little objc where the market is more competitive, but about 1M times larger, or rewrite your entire codebase and hope WM7 pans out, which is a BIG hope. Seems like a no-brainer.
I have done extensive C++ until 2 years ago when I started iPhone (Obj-C), and my iPhone apps talk to my website so I also got into .NET.
I would say this. For "application" development, Obj-C and C#(.NET) are way better than C++.
The reality is that each platform has its own framework, so it doesn't matter what language is used. You have to re-write the code using the framework. So the top layer must be rewritten anyway....in any case, rewrite in Obj-C or C# is a non-issue for me.
However, the dirty algorithm is where developers want to keep as cross-platform as possible. For this, I use C++ on iPhone. Actually, I write the code on Windows, test it with a Windows app (The desktop .NET supports C++), and then use the code on iPhone.
Between WP7 and Android, I would rather stay with .NET. I have the feeling that Microsoft will add C++ to the tools. After all, it is already supported on the desktop and MS has always been the main vendor for C++.
I have a friend who, whenever we discuss apps, says 'You want to be making them for android now! Android is going to be way bigger the Apple in the next few years.' he is a total Android fanboy and this description:
Quote:
Originally Posted by matt2009
...male, nerds and would rather spend 6 hours trying to find a pirated version of your app for free than pay a dollar.
is EXACTLY what he is like. I don't think he has ever paid for any type of digital content in the last 10 years, but must have watched/played/viewed $10,000's worth of content - 'Why should i pay when it is free'. I guess a lot of android users will be like this.
If I was going to develop on another platform then my first choice at the moment would probably be blackberry because I imagine the user demographics are far more similar to iphone than android. Has anyone had any experience with blackberry?
Maybe making free apps with ads in them (dunno if there are a similar thing as iAds for android) and earning money with them would be a way to monetize android?
Quote:
Originally Posted by Blunketts_Dog
I have a friend who, whenever we discuss apps, says 'You want to be making them for android now! Android is going to be way bigger the Apple in the next few years.' he is a total Android fanboy and this description:
is EXACTLY what he is like. I don't think he has ever paid for any type of digital content in the last 10 years, but must have watched/played/viewed $10,000's worth of content - 'Why should i pay when it is free'. I guess a lot of android users will be like this.
If I was going to develop on another platform then my first choice at the moment would probably be blackberry because I imagine the user demographics are far more similar to iphone than android. Has anyone had any experience with blackberry?
I have some free android apps and compared to my free iphone apps, they earn not even 1/10 of the revenue (app for app comparison). I haven't seen a payback from doing it yet.
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Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit... Then why am I a programmer?
Yes I think ads are the way forward, providing it is a simple app that can be converted easily.
The problem is that any app of any quality is not worth converting from obj-c to Java. So the Android Market is going to be full of free apps, but of little quality.
As someone said in another blog
"When all you care about is free lunch for all, don't be astonished when you're served sh*t"
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