I finally nailed this and I know people are experiencing the same difficulties, so let me share what I've done:
Code:
CGRect LabelFrame = CGRectMake(120, 33, 150, 75);
UILabel *lblTemp;
lblTemp = [[UILabel alloc] initWithFrame:Label2Frame];
lblTemp.numberOfLines = 0;
lblTemp.lineBreakMode = UILineBreakModeWordWrap;
[cell.contentView addSubview:lblTemp];
This resulted in a multi-line UILabel inside my Table View Cell.
Hope this helps someone.
Jeff