I would actually reorder the above posters comment and say things seem to fall into this order:
1. Luck
2. you need good reviews and word of mouth
3. your app must be really good
There have been many highly successful apps that do not have #2 or #3, and there have been many unsuccessful apps that do have #2 and #3.
I would say if your App is really good, your chance of getting lucky goes up, but getting recognition from Apple still seems to be a crapshoot.
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