Overall I would say it's going to be very hard to find any kind of advertising that you're not going to lose money on. However, that doesn't mean they are all useless. They can sometimes be effective in moving your position up. So for instance, if you are # 15 in a category and you can advertise enough to get yourself into the top 10, it's worth it because of the extra visibility you'll get from being in the top 10. So all I'd use it for is trying to drive my position up, but otherwise it's pretty useless, which is a shame.
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