Yeah, making a lite version is something I have already done. Before moving on to pay advertising, I pretty much tried every form of free advertising I could find: Lite version, YouTube Demo Videos, Facebook Pages, Twitter and forum postings.
I guess it is go viral or go home. Well that or get Apple to advertise for you (featured, new and noteworthy, tv) since that looks like the only kind of advertising that works. But since that is free too its hard to compare that to paid.
I'm not a big fan of the Google model: throw spaghetti at the wall and see what sticks. But there doesn't seem to be many other options. At least I am not so naive to think I can spit out 26 apps a year and each have them make like $10-$20 per day, each day, forever.
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