But let's be honest... after the FART INCIDENT... a lot of people is playing with the system and is just question of money...
These guys (Brighthouse labs) should have a lot of resources (people)... and maybe a enterprise relationship with apple...
By just probability they are trying to get 1% or more of appstore downloads
( 40,000 apps and they have only more than 400)...
Since the appstore is a "meritocracy" (yes, you wish!), these apps are going to disappear with time, but with the side effect of let some small developers down...
Let's be honest about this, apple wants bigger firms supporting the device... From an enterprise point of view, they don't give a damn if "john doe" makes an excellent software, innovative or whatever.... THEY DO CARE THAT:
Lucas Arts
Konami
EA
Google
Disney
......
Support the device and even PAY for deadlines, launch dates (just remember the force unleashed), featuring the app (even in commercials and mac events)... Obviously, this is a business of a zillion bucks targeting the final consumer and "SELLING THE ADOPTION OF THOUSANDS of devs"....AND THEY EVEN PAY FOR PROGRAMMING FOR US...
Because they're selling the platform to the bigger firms... (june is coming

)