As it is your first:
1. Is your contract, bank information, etc. all setup and cleared?
2. Familiarize yourself with the concept of resetting the release date once you get approval from Apple
on 1): if you don't have that in shape it can influence where you land in the "new released" list
on 2) I am not 100% certain yet but it seems to be a good GENERIC approach to reset your release date in itunes connect once you get your app "ready for sales". I have not 100% clarity if people are doing it all the time or only if something goes wrong
Being unexperienced on those made my first app appear for the first time rank 70+ in the new release list which you should avoid if you can
Not that it will have tremendous impact on your overall success, but everything helps, right?
3. Plan Updates - will you release some new stuff after 3-4 weeks? If you can, you should
4. Plan Reviews/Ratings (highly controversial topic but at a minimum I would try to avoid falling into the 1-star-idiot-or-competitor death trap without any countermeasures... posting some codes to the forum for instance can help you out in such a case, nice folks here (this tactic only applies if your app is really not deemed "crap" by Slayer
)
5. Compile for the lowest OS version possible (some great threads on this one in the forum)
6. I decided to upload a rather simple app to make some learnings before I release the more polished ones and I am thankful every day for that decision
Just some random thoughts, hth
Markus
