Quote:
Originally Posted by CommanderData
Yes, some freebies may be downloaded a million times or more. But how many enjoy that exposure? And is that over 1 month, or 3 months, or 6 months? Isn't it equally likely that if we pick a free lite game at random that it's seen maybe 10,000 downloads a month? That's only 70 extra sales a month... 
iShoot definitely got really lucky with the combination of lite and full game! I mean, it helps to have a fun, quality title of course... but there's still an element of luck in getting enough recognition and momentum to reach that coveted top spot.
Is anyone willing to share not just the conversion ratio, but the actual number of lite versions downloaded for a period of time (day, week, or month)? If 0.5 to 1.0% conversion is the norm, then the number of lite downloads in a time period is the only value of real interest 
If it sounds encouraging I might have to give it a shot |
Here are some rough numbers that might help you:
No lite version available: 5 downloads a day of Full
Lite version available: 15 downloads a day of Full, 1000 downloads a day of Lite.
The Lite is responsible for 5 additional sales a day, 5 extra sales come from added visibility, because Lite made it up to Rank 10 in some countries. (Lebanon, Spain)
Executive Summary: The Lite version trippled my sales.
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Oliver Drobnik
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