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Originally Posted by CommanderData
Yes, some freebies may be downloaded a million times or more. But how many enjoy that exposure?
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All the "tophundreders"
. Top-10 gives you 100-200k downloads per day, which (combined with "normal" sales) at the conversion of 0.7% allows you to break into the top-100 paid. I guess iShoot had a better conversion, since it's just skyrocketed to number one spot in no time.
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And is that over 1 month, or 3 months, or 6 months?
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Free apps are just like the paid ones - if you reach top-100 (and then eventually top-50), you're golden with 100000s downloads, otherwise you'll just get a few hundreds/day, which will have no effect on your sales.
We are now at #74 in top-100 games section, with about 3k downloads in US top daily. Sales indeed have increased by a several percent, but that as well might be just the fluctuation..
Still about 24 places to reach the bottom of top-100
. The real fun begins when you reach top-50, because lots of people download free apps from mobile appstore.
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Isn't it equally likely that if we pick a free lite game at random that it's seen maybe 10,000 downloads a month? That's only 70 extra sales a month...
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Quite possible, too.
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iShoot definitely got really lucky with the combination of lite and full game! I mean, it helps to have a fun, quality title of course... but there's still an element of luck in getting enough recognition and momentum to reach that coveted top spot.
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This hadn't been this fun if there were no luck involved, had it?
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