one could always say "that long running question-for-the-answer show hosted by <who ever the host was>" or "the big game" and be done with it. But unless you have lots of money to give to lawyers, it's probably wise to steer clear of trademarked or wordmarked items. Apple, FWIW, is in constant battles with Apple Corps over how their license can be used. I don't know, gadget manufacturer = defunct record publisher? Easy to confuse the consumer for sure. Easier though for the legal eagles to seize a juicy opportunity!
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