personally, I wonder why one wouldn't take some money in exchange for the effort... maybe some of y'all have no use for money?
If it's really just an ad vehicle, then it should be free. But if it has any value at all, you should charge for it, no ifs ands or buts. Free apps really get my goat because they can do several things:
1) if you give it away, it sets expectations that everything "should" be free. It shouldn't.
2) the tendency with free apps is that there's no support and the app isn't all that good in the first place -- this drags down the quality perception of the app store as a whole and negatively impacts all of the developers who put a lot of time and life force writing good-or-better programs
3) cluttered with free, it's difficult for consumers to identify the quality apps that might have a chance to do what they want. Can anyone find your game/utility/thingamabob and if they do should they keep searching to find out if one of the bazillion free things might do well enough? I believe this can cause choice overload and eventually people go away unable to decide on anything.
4) free, even if crappy, is very very difficult to compete against--again, we all risk disappointing consumers as a group. We want shoppers and more importantly buyers.
5) if you value your work at the "free" level, why don't you open source the code so that learners can have something concrete to study? Do that and you'll be helping us all.
Anyway. I'll get off the soap box.
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