I think you should be able to write your own review. Be clear who you are and why you think your app is good. Morally if you truly believe it is good, then there shouldn't be an issue with doing that.
Couple of other points:
1) Developers have been known to buy a competitors app and leave a poor reviews
2) Before apple closed the loop hole, most reviews were written by people who hadn't even bought or used the app
3) Some developers I know have got friends to write reviews
Because of this I think Apple should put less credence on reviews. Sales and Returns are a better indicator of the quality of the app.
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