Please let us know how it affects your sales. I built my app with localization in mind right from the beginning, but I have not yet had time to localize it. I did get my App Store descriptions localized into French, German, and Japanese apart from English of course. I don't know if it has really helped my sales though. I didn't notice any spikes, but I may have made sales that I wouldn't have made if the descriptions were only in English.
Thanks,
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