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[DevTeamOfOne]

Just send someone to the link. This following excerpt is directly from the iPhone OS Programming Guide:

You can link to the iTunes music store from your web content or launch iTunes from a native application
using a URL. The iTunes URL is complicated to construct, so you create it using an online tool called iTunes
Link Maker. The tool allows you to select a country destination and media type, and then search by song,
album, or artist. After you select the item you want to link to, it generates the corresponding URL. For example,
this HTML fragment links to a song:
<a
href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?i=156093464&id=156093462&s=143441">
<img height="15" width="61" alt="Randy Newman - Toy Story
- You've Got a Friend In Me"
src="http://ax.phobos.apple.com.edgesuite.net/images/
badgeitunes61x15dark.gif"></img>
</a>
Go to iTunes Link Maker FAQ for more information on creating iTunes links.

iTunes Link Maker FAQ: Apple - iTunes - Link Maker - FAQ